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Pricing of Public-Utilities-Products under Positive Externalities
Management School, Liaoning University of Technology, Jinzhou, China
Economy & Management School, Hainan Normal University, Haikou, China
Radio and Film School, Liaoning University, Shenyang, China
- 1 Management School, Liaoning University of Technology, Jinzhou, China
- 2 Economy & Management School, Hainan Normal University, Haikou, China
- 3 Radio and Film School, Liaoning University, Shenyang, China
Journal of Human Resource and Sustainability Studies·Volume 07 (2019)·Pages 137–148·Published 1 April 2019·DOI10.4236/jhrss.2019.72010
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Abstract
The paper studied on the pricing policy under positive externalities, focusing on the Chinese public utilities products. After analysis, referred to the models of Yang J [1] and Sundararajan [2], they focused on positive externality network products’ customizing bundled pricing. What the difference is, they focused on network products, researching on the bundled pricing model under positive externality. This paper, however, is facing public utilities products, and the customized product bundling pricing models under positive externalities are given. In addition, it discusses the optimal-realizable-customized-bundling-pricing contracts for the monopoly companies under the situation of positive externalities existing.
KeywordsPricingPositive ExternalityPublic Utilities Products
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