There has been disagreement over the value of purchasing space in the metaverse, but many businesses including Nike, The Wendy’s Company, and McDonald’s have jumped in headfirst. While the metaverse land rush has been called an “illusion” given underdeveloped infrastructure, including inadequate software and servers, and the potential opportunities for economic and legal abuse, the “real estate of the future” shows no signs of slowing. While the current virtual space of the metaverse is worth $6.30 billion, that is expected to grow to $84.09 billion by the end of 2028. But the long-term legal and regulatory considerations of capitalizing on the investment, as well as the manner in which blockchain technology can secure users’ data and digital assets, has yet to be properly investigated. With the metaverse still in a conceptual phase, building a new 3D social environment capable of digital transactions will represent most of the initial investment in time in human capital. Digital twin technologies, already well-established in industry, will be ported to support the need to architect and furnish the new digital world. The return on and viability of investing in the “real estate of the future” raises questions fundamental to the success or failure of the enterprise. As such this paper proposes a novel framing of the issue and looks at the intersection where finance, technology, and law are converging to prevent another Dot-com bubble of the late 1990s in metaverse-based virtual real estate transactions. Furthermore, the paper will argue that these domains are technologically feasible, but the main challenges for commercial users remain in the legal and regulatory arenas. As has been the case with the emergence of online commerce, a legal assessment of the metaverse indicates that courts will look to traditional and established legal principles when addressing issues until the enactment of federal and/or state statutes and accompanying regulations. Lastly, whereas traditional regulation of real estate would involve property law, the current legal framing of ownership of metaverse assets is governed by contract law.
KeywordsBlockchainDigital Real EstateDigital RetailDigital TwinDigital ContentFinanceMetaverse
Quiroz-Guitierrez, M. (2022) This Week in the Metaverse: ‘Metaverse’ Could Be Word of the Year, Johnnie Walker Launches an NFT, and Mattel Creates an NFT Marketplace. Fortune Crypto. https://fortune.com/crypto/2022/11/25/this-week-in-the-metaverse-johnnie-walker-oxford-rockstar-games/
Ball, M. (2022) The Metaverse and How It Will Revolutionize Everything. Liveright Publishing, W.W. Norton & Company, New York.
Valaskova, K., Machova, V. and Lewis, E. (2022) Virtual Marketplace Dynamics Data, Spatial Analytics, and Customer Engagement Tools in a Real-Time Interoperable Decentralized Metaverse. Linguistic and Philosophical Investigations, 21, 105-120. https://doi.org/10.22381/lpi2120227
Hollensen, S., Kotler, P. and Opresnik, M.O. (2022) Metaverse—The New Marketing Universe. Journal of Business Strategy. https://doi.org/10.1108/JBS-01-2022-0014
Berg, C., Davidson, S. and Potts, J. (2019) Blockchain Technology as Economic Infrastructure: Revisiting the Electronic Markets Hypothesis. Frontiers in Blockchain, 2, Article 22. https://doi.org/10.3389/fbloc.2019.00022
Gadekallu, T.R., Pham, Q.-V., Nguyen, D.C., Maddikunta, P.K.R., Deepa, N., Prabadevi, B., Pathirana, P.N., Zhao, J. and Hwang, W.-J. (2022) Blockchain for Edge of Things: Applications, Opportunities, and Challenges. IEEE Internet of Things Journal, 9, 964-988. https://doi.org/10.1109/JIOT.2021.3119639
Yang, Q., Zhao, Y., Huang, H., Xiong, Z., Kang, J. and Zheng, Z. (2022) Fusing Blockchain and AI with Metaverse: A Survey. IEEE Open Journal of the Computer Society, 3, 122-136. https://doi.org/10.1109/OJCS.2022.3188249
Avital, M., King, J.L., Beck, R., Rossi, M. and Teigland, R. (2016) Jumping on the Blockchain Bandwagon: Lessons of the Past and Outlook to the Future. Proceedings of the 37th International Conference on Information Systems, Dublin, 11-14 December 2016, 1-6.
Rückeshäuser, N. (2017) Do We Really Want Blockchain-Based Accounting? Decentralized Consensus as Enabler of Management Override of Internal Controls. Proceedings of the 13th International Conference on Wirtschaftsinformatik, St. Gallen, 12-15 February 2017, 16-30.
Weber, I., Xu, X., Riveret, R., Governatori, G., Ponomarev, A. and Mendling, J. (2016) Untrusted Business Process Monitoring and Execution. In: La Rosa, M., Loos, P. and Pastor, O., Eds., Business Process Management. BPM 2016. Lecture Notes in Computer Science, Vol. 9850, Springer, Cham, 329-347. https://doi.org/10.1007/978-3-319-45348-4_19
Nakamoto, S. (2008) Bitcoin: A Peer-to-Peer Electronic Cash System. Decentralized Business Review, 21260.
Alt, R. and Puschmann, T. (2016) Bankmodell. In: Digitalisierung der Finanzindustrie, Springer Gabler, Berlin, 55-117. https://doi.org/10.1007/978-3-662-50542-7_2
Möser, M., Böhme, R. and Breuker, D. (2013) An Inquiry into Money Laundering Tools in the Bitcoin Ecosystem. Proceedings of 2013 APWG eCrime Researchers Summit, San Francisco, 17-18 September 2013, 1-14. https://doi.org/10.1109/eCRS.2013.6805780
Foley, S., Karlsen, J. and Putniņš, T. (2018) Sex, Drugs, and Bitcoin: How Much Illegal Activity Is Financed through Cryptocurrencies? Review of Financial Studies, Forthcoming. https://doi.org/10.2139/ssrn.3102645
Fanusie, Y. and Robinson, T. (2018) Bitcoin Laundering: An Analysis of Illicit Flows into Digital Currency Services. Center on Sanctions & Illicit Finance, Washington DC.
Carstens, A. (2018) Money in the Digital Age: What Role for Central Banks? Lecture at the House of Finance, Goethe University, Frankfurt.
Landau, J.-P. and Genais, A. (2018) Les Crypto-Monnaies. Rapport au Ministre de l’économie et des Finances. Ministre de l’économie et des Finances, Paris.
Auer, R. and Claessens, S. (2018) Regulating Cryptocurrencies: Assessing Market Reactions. BIS Quarterly Review, September, 51-65.
PROFILEmiami (2022) Take a First Look at ‘Metareal’ Mansion to Be Sold via NFT as Real Home and Digital Twin in the Metaverse. https://profilemiamire.com/miamirealestate/2022/8/11/take-a-first-look-at-metareal-mansion-to-be-sold-via-nft-as-real-home-and-digital-twin-in-metaverse
Marinotti, J. (2022) Can You Truly Own Anything in the Metaverse? A Law Professor Explains How Blockchains and NFTs Don’t Protect Virtual Property. Market Watch. https://www.marketwatch.com/story/can-you-truly-own-anything-in-the-metaverse-a-law-professor-explains-how-blockchains-and-nfts-dont-protect-virtual-property-11650559724#:~:text=When%20you%20buy%20an%20item,a%20unique%20string%20of%20bits
Ravenscraft, E. (2021) The Metaverse Land Rush Is an Illusion. Wired. https://www.wired.com/story/metaverse-land-rush-illusion/
Tidy, J. (2022) Billions Being Spent in Metaverse Land Grab. BBC News. https://www.bbc.com/news/technology-63488059
Auer, R. (2019) Embedded Supervision: How to Build Regulation into Blockchain Finance. Federal Reserve Bank of Dallas, Dallas. https://doi.org/10.24149/gwp371
Elm, M. and Montez, T. (2022) The Banking Head of Digital’s Five-Year Innovation Strategy: A Playbook for Open Finance, AI, the Metaverse and beyond. Insider Intelligence eMarketer, New York.
Chao, C.-H., Ting, I.-H., Tseng, Y.-J., Wang, B.-W., Wang, S.-H. and Wang, Y.-Q. (2022) The Study of DeFi in Virtual Community and Financial Supervision. Proceedings of the 9th Multidisciplinary International Social Networks Conference, Matsuyama, 29-31 October 2022, 74-80. https://doi.org/10.1145/3561278.3561297
Turdialiev, M.A. (2022) The Legal Issues of the Metaverse and Perspectives of Establishment of International Financial Center in Metaverse. Oriental Renaissance: Innovative, Educational, Natural and Social Sciences, 2, 239-249.
Bourlakis, M., Papagiannidis, S. and Li, F. (2009) Retail Spatial Evolution: Paving the Way from Traditional to Metaverse Retailing. Electronic Commerce Research, 9, 135-148. https://doi.org/10.1007/s10660-009-9030-8
Hackl, C. (2020) The Metaverse Is Coming and It’s a Very Big Deal. Forbes. https://www.forbes.com/sites/cathyhackl/2020/07/05/the-metaverse-is-coming--its-a-very-big-deal/?sh=1f4c347a440f
Rospigliosi, P.A. (2022) Metaverse or Simulacra? Roblox, Minecraft, Meta and the Turn to Virtual Reality for Education, Socialisation and Work. Interactive Learning Environments, 30, 1-3. https://doi.org/10.1080/10494820.2022.2022899
Strobel, J. and Hawkins, C. (2022) Designing in Second Life: Identity Construction and Learning in a Virtual Informal Environment. Journal of Online Engineering Education, 1, Article 2.
Fernandes, A. and Chatterjee, S. (2022) Possibilities of Metaverse: The Second Life. International Journal of Engineering and Management Research, 12, 79-82.
Harris, K., Harris, R. and Baron, S. (2001) Customer Participation in Retail Service: Lessons from Brecht. International Journal of Retail and Distribution Management, 29, 359-369. https://doi.org/10.1108/09590550110396845
Papagiannidis, S. and Bourlakis, M.A. (2010) Staging the New Retail Drama: At a Metaverse near You! Journal of Virtual Worlds Research, 2, 425-446. https://doi.org/10.4101/jvwr.v2i5.808
Haig, M. (2001) Talking to the Teen Generation. In: Brand Strategy, Henry Stewart Publications, London, 30.
Ahn, S.J., Kim, J. and Kim, J. (2022) The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse. Journal of Advertising, 51, 592-607. https://doi.org/10.1080/00913367.2022.2111729
Popescu, G.H., Valaskova, K. and Horak, J. (2022) Augmented Reality Shopping Experiences, Retail Business Analytics, and Machine Vision Algorithms in the Virtual Economy of the Metaverse. Journal of Self-Governance & Management Economics, 10, 67-81. https://doi.org/10.22381/jsme10220225
Jha, S.K. and Kumar, S.S. (2022) Cybersecurity in the Age of the Internet of Things: An Assessment of the Users’ Privacy and Data Security. In: Jeena Jacob, I., Gonzalez-Longatt, F.M., Kolandapalayam Shanmugam, S. and Izonin, I., Eds., Expert Clouds and Applications. Lecture Notes in Networks and Systems, Vol. 209, Springer, Singapore, 49-56. https://doi.org/10.1007/978-981-16-2126-0_5
Dwivedi, Y.K., Hughes, L., Baabdullah, A.M., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M.M., et al. (2022) Metaverse beyond the Hype: Multidisciplinary Perspectives on Emerging Challenges, Opportunities, and Agenda for Research, Practice and Policy. International Journal of Information Management, 66, Article ID: 102542. https://doi.org/10.1016/j.ijinfomgt.2022.102542
Koos, S. (2021) Artificial Intelligence as Disruption Factor in the Civil Law: Impact of the Use of Artificial Intelligence in Liability, Contracting, Competition Law and Consumer Protection with Particular Reference to the German and Indonesian Legal Situation. Yuridika, 36, 235-262. https://doi.org/10.20473/ydk.v36i1.24033
Greenstein, S. (2022) Preserving the Rule of Law in the Era of Artificial Intelligence (AI). Artificial Intelligence and Law, 30, 291-323. https://doi.org/10.1007/s10506-021-09294-4
Belk, R., Humayun, M. and Brouard, M. (2022) Money, Possessions, and Ownership in the Metaverse: NFTs, Cryptocurrencies, Web3 and Wild Markets. Journal of Business Research, 153, 198-205. https://doi.org/10.1016/j.jbusres.2022.08.031
Parloff, R. (2006) Anshe Chung: First virtual Millionaire. Fortune. https://fortune.com/2006/11/27/anshe-chung-first-virtual-millionaire/
Johnson, M.L. (2022) Where in the World Are These Worlds? In: Social Virtual Worlds and Their Places, Palgrave Macmillan, Singapore, 55-123. https://doi.org/10.1007/978-981-16-8626-9_2
Demchenko, O. (2022) Electronic Commerce in the Gaming Industry. The Applicability of Consumer Protection Framework and Legal Challenges. University of Pécs, Pécs.
Kılınç, ü. (2022) Metaverse üzerinden arsa satılanplatformlar. https://www.webtekno.com/metaverse-evreninden-arsa-satin-alabileceginiz-platformlar-h119400.html
Eryılmaz, H. (2021) Metaverse Arsa Alma Gerçek Oluyor—Bloktopia Arsa Satışlarına Başlıyor. Bitcoin Yorum. https://bitcoinyorum.com/2021/10/14/metaverse-arsa-alma-gercek-oluyor-bloktopia-arsa-satislarina-basliyor/
Türk, T. (2022) The Concept of Metaverse, Its Future and Its Relationship with Spatial Information. Advanced Geomatics, 2, 17-22.
Christodoulou, K., Katelaris, L., Themistocleous, M., Christodoulou, P. and Iosif, E. (2022) NFTs and the Metaverse Revolution: Research Perspectives and Open Challenges. In: Lacity, M.C. and Treiblmaier, H., Eds., Blockchains and the Token Economy. Technology, Work and Globalization, Palgrave Macmillan, Cham, 139-178. https://doi.org/10.1007/978-3-030-95108-5_6
Au, A. (2022) Cryptocurrencies and the Promise of Individual Economic Sovereignty in an Age of Digitalization: A Critical Appraisal. The Sociological Review. https://doi.org/10.1177/00380261221127858
Obar, J. and Oeldorf-Hirsch, A. (2020) The Biggest Lie on the Internet: Ignoring the Privacy Policies and Terms of Service Policies of Social Networking Services. Information, Communication & Society, 23, 128-147. https://doi.org/10.1080/1369118X.2018.1486870
Marinotti, J. (2020), Tangibility as Technology. 37(3) Georgia State University Law Review 671 (2021), Indiana Legal Studies Research Paper No. 445, 671-738. https://doi.org/10.2139/ssrn.3682090
Rustad, M.L. and Onufrio, M.V. (2011) Reconceptualizing Consumer Terms of Use for a Globalized Knowledge Economy. University of Pennsylvania Journal of Business Law, 14, 1085-1190.
Osmani, M., El-Haddadeh, R., Hindi, N., Janssen, M. and Weerakkody, V. (2020) Blockchain for Next Generation Services in Banking and Finance: Cost, Benefit, Risk and Opportunity Analysis. Journal of Enterprise Information Management, 34, 884-899. https://doi.org/10.1108/JEIM-02-2020-0044
Demirgüç-Kunt, A., Klapper, L., Singer, D. and Ansar, S. (2022) The Global Findex Database 2021: Financial Inclusion, Digital Payments, and Resilience in the Age of COVID-19. World Bank Publications, Washington DC. https://doi.org/10.1596/978-1-4648-1897-4
Agur, I., Ari, A. and Dell’Ariccia, G. (2022) Designing Central Bank Digital Currencies. Journal of Monetary Economics, 125, 62-79. https://doi.org/10.1016/j.jmoneco.2021.05.002
Kshetri, N. (2021) Blockchain Technology for Improving Transparency and Citizen’s Trust. In: Arai, K., Ed., Advances in Information and Communication. FICC 2021. Advances in Intelligent Systems and Computing, Vol. 1363, Springer, Cham, 716-735. https://doi.org/10.1007/978-3-030-73100-7_52
Çubuk, E.B.S., Zeren, H.E. and Demirdöven, B. (2023) The Role of Data Governance in Cybersecurity for E-Municipal Services: Implications from the Case of Turkey. In: Saeed, S., Almuhaideb, A.M., Zaman, N. and Zikria, Y.D., Eds., Handbook of Research on Cybersecurity Issues and Challenges for Business and FinTech Applications, IGI Global, Pennsylvania, 410-425. https://doi.org/10.4018/978-1-6684-5284-4.ch020
Wiederhold, B.K. and Riva, G. (2021) Virtual Reality Therapy in the Metaverse: Merging VR for the Outside with VR for the Inside. Annual Review of CyberTherapy and Telemedicine, 19, 3-9. https://vrphobia.com/wp-content/uploads/2022/06/ARCTT_2021.pdf#page=23
Tayal, S., Rajagopal, K. and Mahajan, V. (2022) Virtual Reality Based Metaverse of Gamification. 2022 6th International Conference on Computing Methodologies and Communication (ICCMC), Erode, 29-31 March 2022, 1597-1604. https://doi.org/10.1109/ICCMC53470.2022.9753727
Kshetri, N., Bhusal, C.S. and Chapagain, D. (2021) BCT-AA: A Survey of Blockchain Technology-Based Applications in Context with Agribusiness. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3834004
Sabry, S.S., Kaittan, N.M. and Majeed, I. (2019) The Road to the Blockchain Technology: Concept and Types. Periodicals of Engineering and Natural Sciences, 7, 1821-1832. https://doi.org/10.21533/pen.v7i4.935
Kshetri, N. (2022) The Global Rise of Online Devices, Cyber Crime and Cyber Defense: Enhancing Ethical Actions, Counter Measures, Cyber Strategy, and Approaches. University of Missouri, St. Louis.
Moringiello, J.M. and Odinet, C.K. (2022) The Property Law of Tokens. 74 Florida Law Review 607, U Iowa Legal Studies Research Paper No. 2021-44, Widener Law Commonwealth Research Paper, 607-671. https://doi.org/10.2139/ssrn.3928901
Howcroft, E. (2022) NFT Sales Plunge in Q3, down by 60% from Q2. Reuters. https://www.reuters.com/technology/nft-sales-plunge-q3-down-by-60-q2-2022-10-03/
Bellusci, M. (2022) Visa Files Trademark Applications for Crypto Wallets, NFTs and the Metaverse. CoinDesk. https://www.coindesk.com/business/2022/10/28/visa-files-trademark-applications-for-crypto-wallets-nfts-and-the-metaverse/
Nelson, D. (2022) Apple Refuses to Exempt NFTs from App Store’s 30% Fee. CoinDesk. https://www.coindesk.com/business/2022/10/24/apple-refuses-to-exempt-nfts-from-app-stores-30-fee/
Allen, M. (2022) Can Switzerland Benefit from the FTX Crypto Crash? SWI. https://www.swissinfo.ch/eng/business/can-switzerland-benefit-from-the-ftx-crypto-crash-/48068900