The Epochal Implication, Realistic Dilemma and Innovation Path of Multinational Enterprise’s Culture Construction

Abstract

In the era of economic globalization, the differences and conflicts of enterprise culture are increasingly obvious, with the continuous expansion of the scale and scope of multinational business activities. The cultures of countries are permeating one another. It is impossible to find a foothold in the world only by “shutting one’s door” or unilateral export. As a kind of cross-cultural management, the management of multinational companies has become the most important economic engine. When an industry or a p roduct wants to take root in a foreign market, if it ignores the cultural habits and cultural penetration of other countries, the operators will be stuck in the same place, wh ich is not conducive to long-term development. Therefore, many multinational companies attach great importance to the understanding, integration and innovation of each other’s cultures, so as to form a unique business philosophy and environment which is suitable for their own multinational companies, which are mainly “localized”, and establish a cross-cultural enterpris e culture ; so as to better achieve business objectives, reduce business costs, and create international competitive advantages. In this paper, the aspects of operating cost, communication and environment are selected as the entry point to study the enterprise management innovation and other issues. Try to rely on enterprise management innovation to promote the comprehensive competitiveness of enterprises, and how to improve enterprise management innovation and put forward reasonable suggestions.