Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands

Abstract

A Fashion Retail Store is an embodiment of a fashion brand, and the art and science of visual merchandising position it as the best medium for creating and maintaining long-lasting customer relationships. Nowadays, clients have become progressively exposed to, and mindful of fashion trends as a result of various mediums accessible and dedicated to diffusing the latest fashion trends to consumers as fast as could be expected. The life expectancy of a particular style likewise has all the earmarks of being moving considerably more quickly than at any time in recent memory, evidently in light of the expansion in consumer fashion mindfulness and their interest to see new products on each visit to a store. This has become amazingly vital for a fashion brand to stand tall by laying out great visual marketing objectives that oblige the craft of show and store business and help maintain the brand image. Visual merchandising which consists of various elements, not only exposes the new style a fashion brand has in the store but also highlights the new fashion trends, which change every season. This as a result helps a brand to communicate with their audiences based on their fashion apparel preferences and creates a Fashion brand image in the viewers’ or consumers’ minds. This research aim is to find the impact of Fashion trends on visual merchandising in promoting Fashion apparel brands. An Exploratory Research design followed by descriptive research was adopted to investigate the impact through secondary data study, and primary data through Survey Method-online survey by distributing the Google form questionnaire through email, and social media is being followed to.