Harmonious Tourism Environment and Tourists Perception: An Empirical Study of Mountain-Type World Cultural Heritage Sites in China
- 1 School of Economics and Management, Wuhan University, Wuhan, China.
- 2 School of Economics and Management, Wuhan University, Wuhan, China.
- 3 School of Economics and Management, Wuhan University, Wuhan, China.
Abstract
This study tested the structural equation model between harmonious tourism environment perception and tourists’ loy- alty. In this paper, a model is erected to indicate the relationship between harmonious tourism environment perception and tourists’ loyalty. With 377 valid questionnaires from 8 mountain-type world cultural heritage sites in China, the author tested the model by SPSS and AMOS. It was found that the perception of natural ecosystem was the most influential factor affecting tourists’ entire environment perception, social relations system was the second place and cultural ecosystem was the third place. The entire harmonious tourism environment perception also greatly determines tourists’ loyalty. At last, some suggestions were given to make tourism destination develop sustainably based on this study.
- P. Murphy, M. P. Pritchard and B. Smith, “The Destination Product and Its Impact on Traveler Perceptions,” Tourism Management, Vol. 21, No. 1, 2000, pp. 43-52. doi:10.1016/S0261-5177(99)00080-1
- M. G. Gallarza and I. G. Saura, “Value Dimensions, Per- ceived Value, Satisfaction and Loyalty: An Investigation of University Students’ Travel Behavior,” Tourism Management, Vol. 27, No. 3, 2006, pp. 437-452. doi:10.1016/j.tourman.2004.12.002
- C. Lee, Y. Yoon and S. Lee, “Investigating the Relationships among Perceived Value, Satisfaction, and Recommendations: The Case of the Korean DMZ,” Tourism Management, Vol. 28, No. 1, 2007, pp. 204-214. doi:10.1016/j.tourman.2005.12.017
- C. Y. Shi, J. Zhang and H. M. You, “Structural Equation Model for tourism Destination Competitiveness from Tourists’ Perception Perspectives,” Geographical Research, Vol. 27, No. 3, 2008, pp. 703-714.
- Y. L. Huang and Z. F. Huang, “A Study on the Structural Equation Model and its Application to Tourist Perception for Agri-Tourism Destinations: Taking Southwest Minority Areas as an Example,” Geographical Research, Vol. 27, No. 6, 2008, pp. 1455-1465.
- Y. Yoon and M. Uysal, “An Examination of the Effects of Motivation and Satisfaction on Destination Loyalty: A Structural Model,” Tourism Management, Vol. 26, No. 1, 2005, pp. 45-56. doi:10.1016/j.tourman.2003.08.016
- W. Zhang, J. W. Wang and H. Zhang, “Study on the Construction of Harmonious Tourism Environment for Mountain-Type World Cultural Heritages of China,” Wuhan University Journal (Philosophy & Social Sciences), No. 2, 2008, pp. 278-282.
- M. Opperman, “Tourism Destination Loyalty,” Journal of Travel Research, Vol. 39, No. 1, 2000, pp. 78-84. doi:10.1177/004728750003900110
- J. M. Fang, “An Empirical Study on the Incentive Influencing the Response Rate of the Web-Based Survey,” Management Review, Vol. 18, No. 2, 2006, pp. 13-17.
- G. H. Chen and Y. S. Huang, “Influencing Factors on Tourists’ Revisit Decision-Making: A Web-Based Empirical Study,” Tourism Tribune, Vol. 23, No. 1, 2008, pp. 69-74.