Research ArticleOpen AccessGoogle Scholar indexed
Comparative Study of Functions Affecting the Behavioral Patterns of Tourists in Iran and America’s Tourism Marketing Plan Utilizing SWOT Model
Faculty of Geography and Environmental Planning, University of Sistan and Baluchestan, Zahedan, Iran.
Faculty of Geography and Environmental Planning, University of Sistan and Baluchestan, Zahedan, Iran.
- 1 Faculty of Geography and Environmental Planning, University of Sistan and Baluchestan, Zahedan, Iran.
- 2 Faculty of Geography and Environmental Planning, University of Sistan and Baluchestan, Zahedan, Iran.
Journal of Service Science and Management·Volume 06 (2013)·Pages 20–30·Published 21 March 2013·DOI10.4236/jssm.2013.61003
Copy link · social · email
Abstract
Behavioral patterns of tourists are designed aiming to present a scientific framework of how the variables are interacted and factors influencing consumer behavior can help decision makers and market activists in predicting and controlling consumer behavior. This study aims to explore the functions influencing tourist’s behavioral patterns in Iran and America’s tourism marketing planning which has comparatively been studied. The research methodology is analytical-descriptive and it has been studied and analyzed utilizing SWOT technique. Analytical results of this study show that America in proportion with culture, potentials and operational functions in Iran can be in some cases exploited.
KeywordsTourismTourists Behavioral PatternsMarketingSWOT TechniqueIranAmerica
- S. Tayebi, R. Babaki and A. Jabari, “Study of the Relationship between Tourism Development and Economic Growth in Iran (1959-2004),” Bulletin of Humanities and Social Sciences Especially in Economics, Vol. 26, No. 7, 2007, pp. 83-110.
- N. Naserpour, “Studying and Explaining the Obstacles Facing Tourism Industry in Lorestan Province and Presenting Appropriate Strategies in this Regard,” MA Thesis, Mazandaran University, Babolsar, 2003.
- R. Heydari, “Principles of Tourism Industry Planning,” SAMT Publications, Tehran, 2008.
- S. Amirtahmaseb, “The Typology of Inbound Tourists Visiting Iran,” Master Thesis, Department of Business Administration and Social Sciences, Division of Industrial Marketing and E-Commerce, Lulea University of Technology, Lulea, 2007.
- M. Yari, “Behavioral Patterns of Khoramabad Pre-Province Tourists,” MA Thesis, University of Sistan and Baluchestan, Zahedan, 2011.
- H. Esmaelpour, “Principles of Marketing Management,” Negah Danesh Publications, Tehran, 2005.
- R. Doswell, “Tourism Management,” Cultural Research Office Publications, Tehran, 2010.
- M. Ketabchi, “Principles of Marketing of Travel and Marketing Services,” Faras Publications, Tehran, 2004.
- M. Kazemi, “Analysis of Zahedan Citizen’s Perceptions in Chabahar Tourism Development,” Journal of Geography and Development, Vol. 6, No. 12, 2006, pp. 81-100.
- K. Kamali and M. Dadkhah, “Networking and Network Management (Scientific-Practical),” Shahre Ashoub Publications, Tehran, 2005.
- K. G. Brown, “Island Tourism Marketing Music and Culture,” International Journal of Culture Tourism and Hospitality, Vol. 3, No. 1, 2009, pp. 25-32. doi:10.1108/17506180910940324
- P. Laimer and W. Juergen, “Portfolio Analysis as a Strategic Tool for Tourism Policy,” Tourism Review, Vol. 64, No. 1, 2009, pp. 17-31. doi:10.1108/16605370910948830
- O. C. Walker, J. Mullins and H. Boyd, “Marketing Strategy: A Decision Focused Approach,” 7th Edition, Mc- Graw-Hill/Irwin, 2010.
- R. Lankovar, “Tourism Sociology and Travelling,” Shahid Beheshti University, Tehran, 2002.
- L. Lumsdon, “Tourism Marketing,” Thomson Business Press, London, 1997.
- B. Ranjbarian and M. Zahedi, “Study of the Effects of Repeating Traveling to Isfahan on Foreign Tourist’s Satisfaction,” Journal of Geography and Development, Vol. 9, No. 9, 2007, pp. 65-78.