Research ArticleOpen AccessGoogle Scholar indexed
Fighting Against Obesity and Overweight: Approach to Design a New Service in Nutrition Education
Quality and Manufacturing Center, Tecnologico de Monterrey, Monterrey, Mexico.
Quality and Manufacturing Center, Tecnologico de Monterrey, Monterrey, Mexico
- 1 Quality and Manufacturing Center, Tecnologico de Monterrey, Monterrey, Mexico.
- 2 Quality and Manufacturing Center, Tecnologico de Monterrey, Monterrey, Mexico
Journal of Service Science and Management·Volume 06 (2013)·Pages 110–116·Published 21 March 2013·DOI10.4236/jssm.2013.61011
Copy link · social · email
Abstract
Overweight and obesity (O&O) are a global public health problem, which many scientists have named as the XXI century epidemic. Since the 80’ s decade, the O&O world prevalence has increased both in children and adults, and Mexico is among the highest. Under this context, the main goal of this research is to develop a business model based on a service of nutritional education as a way to fight against O&O. This research proposes a new model founded on a strategic combination of Service Design and Competitive Intelligence methodologies. The aim is to generate a unique and innovative service tailored to customer needs.
KeywordsInnovationObesityOverweightService DesignNutrition EducationCompetitive Intelligence
- World Health Organization WHO, “Global Strategy on Diet, Physical Activity and Health,” 2012. http://www.who.int/dietphysicalactivity/childhood_consequences/en/index.html
- Organization for Economic Cooperation and Development OECD, “Obesity Rate in Adult Population,” 2011. http://www.oecd.org/centrodemexico/medios/30elindicedeobesidadenmexico.htm
- Ministry of Health, “National Agreement for Nutritional Health,” 2010. http://www.promocion.salud.gob.mx/dgps/descargas1/programas/Acuerdo%20Original%20con%20 creditos%2015%20feb%2010.pdf
- Ministry of Health, “Mexican Official Norm NOM-008- SSA3-2010 for the integral treatment of overweight and obesity,” 2005. http://web.ssaver.gob.mx/obesidad/files/2012/02/norma-oficial-mexicana-nom-008-ssa3-2010-PARA-EL- TRATAMIENTO-INTEGRAL-DEL-SOBREPESO-Y-LA-OBESIDAD.pdf
- World Health Organization WHO, “BMI Classification,” 2012. http://apps.who.int/bmi/index.jsp?introPage=intro_3.html
- Ministry of Health, “National Health and Nutrition Survey ENSANUT,” 2006. http://www.insp.mx/images/stories/ENSANUT/Docs/Ensanut2006.pdf
- Ministry of Health, “Technical Basis of National Agreement for Nutritional Health. Strategy against Overweight and Obesity,” 2010. http://portal.salud.gob.mx/descargas/pdf/ANSA_bases_tecnicas.pdf
- J. González, “Obesity: A public Health Problem in Mexico,” Nutrición Clínica, Vol. 5, No. 4, 2002, pp. 213-218.
- Mexican Institute of Youth, “National Survey on Youth ENJUVE,” 2005. http://sic.conaculta.gob.mx/centrodoc_documentos/292.pdf.
- T. Hopkins, “Bariatric Physician,” Managed Healthcare Executive, Vol. 20, No. 8, 2010, pp. 19-19.
- I. Contento, “Nutrition Education: Linking Theory, Research, and Practice,” Jones & Bartlett Publishers, Sudbury, 2007.
- M. Velázquez, S. Rodríguez and M. Hernández, “Importance of Nutrition Education in Elderly People,” Nutrición Clínica, Vol. 6, No. 1, 2003, pp. 84-88.
- S. Moritz, “Service Design: Practical Access to an Evolving Field,” 2005. http://stefan-moritz.com/_files/Practical%20Access%20to%20Service%20Design.pdf
- American Marketing Association—AMA, “Service Definition,” 2012. http://www.marketingpower.com/_layouts/Dictionary.aspx?dLetter=S.
- R. P. Mignogna, “Competitive Intelligence: A New Addition to Your Technology Transfer Toolkit,” Proceedings of the 1997 Technology Transfer Society Annual Conference, Denver, 21-23 July 1997.