The Impact of the Green Supply Chain Management on Environmental-Based Marketing Performance

Abstract

This study aims to investigate “The impact of the Green Supply Chain Management” (GSCM) on Environmental-Based Marketing Performance. In order to achieve the objectives of the study, the researchers deployed the descriptive analytical approach due to its relevance to this kind of research. The sample used in this study was the stratified convenience sampling, where the study targeted the top and middle managerial levels from the population, and the targeted managerial levels was made up of (167) employees in the five companies. 125 questionnaires were distributed for the five companies with (25) questionnaires for each company. The accepted questionnaire was (96). The results of the research showed that the elements of the Green Supply Chain Management “Internal Environmental Management, Green Purchasing, Green Information Systems, Cooperation with Customers, Eco-Design and Packaging, and Investment Recovery” practices affected the environmental-based marketing performance. The results showed the element with significant impact on the environmental-based marketing performance was internal environmental management.