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Impact of Personality Traits on Compulsive Buying Behavior: Mediating Role of Impulsive Buying
Department of Management Sciences, National Textile University, Faisalabad, Pakistan
Department of Management Sciences, National Textile University, Faisalabad, Pakistan
Department of Management Sciences, National Textile University, Faisalabad, Pakistan
Department of Management Sciences, National Textile University, Faisalabad, Pakistan
- 1 Department of Management Sciences, National Textile University, Faisalabad, Pakistan
- 2 Department of Management Sciences, National Textile University, Faisalabad, Pakistan
- 3 Department of Management Sciences, National Textile University, Faisalabad, Pakistan
- 4 Department of Management Sciences, National Textile University, Faisalabad, Pakistan
Journal of Service Science and Management·Volume 09 (2016)·Pages 416–432·Published 27 September 2016·DOI10.4236/jssm.2016.95046
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Abstract
The prime purpose of this study is to investigate the relationship between personality traits and compulsive buying behavior with mediating role of impulsive buying. By using quantitative research approach, convenience sampling method is selected. Data are collected by using previously established scales. Correlation coefficient and multiple regressions are applied to analyze directions and strength of relationship between variables. According to results agreeableness, neuroticism and openness to experience are three personality traits that are related with compulsive buying with mediating role of impulsive buying. The present study is useful for policy makers, consumers and for society at large. In addition, this investigation provides a starting point for future research with comprehensive theoretical framework.
KeywordsPersonality traitsImpulsive buyingCompulsive buying
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