Research ArticleOpen AccessGoogle Scholar indexed
The Study of WeChat Payment Users Willingness Factor
College of Business Administration, University of Science and Technology Liaoning, Anshan, China
- 1 College of Business Administration, University of Science and Technology Liaoning, Anshan, China
Journal of Service Science and Management·Volume 10 (2017)·Pages 251–259·Published 4 May 2017·DOI10.4236/jssm.2017.103021
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Abstract
Based on the user’s perceived value and perceived risk, this paper constructs the model of the willingness to use the willingness to pay the user, designs the corresponding questionnaire and conducts the online sample survey, and uses Excel and SPSS20.0 to analyze the theoretical model and research hypothesis, then puts forward some suggestions to promote the development of WeChat payment platform, hoping to provide a reference for the development of WeChat payment.
KeywordsWeChat PaymentUsing IntentionPerceived ValuePerceived RiskMobile Payment
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