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Study on Operation Mode of Agricultural Supply Chain in WeChat Business Environment
Business Administration School, Anhui University of Finance and Economic, Bengbu, China
Business Administration School, Anhui University of Finance and Economic, Bengbu, China
- 1 Business Administration School, Anhui University of Finance and Economic, Bengbu, China
- 2 Business Administration School, Anhui University of Finance and Economic, Bengbu, China
Journal of Service Science and Management·Volume 10 (2017)·Pages 330–337·Published 4 May 2017·DOI10.4236/jssm.2017.103026
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Abstract
With the popularity of the Internet and smart phones, it is becoming more and more common to use WeChat to maintain human relationship, share information in life, and sell various kinds of agricultural products at the moment. This paper analyzes the characteristics and current situations of operation mode in agricultural supply chain, and points out the disadvantages of modern agricultural product supply chain model, then puts forward a new operation mode of agricultural supply chain which is based on the Internet, and WeChat is regarded as the medium trading platform for the purpose of shortening the length of the supply chain and ensuring the operation efficient of agricultural supply chain.
KeywordsWechat BusinessAgricultural Product Supply ChainOperation ModeC2B Supply Chain Mode
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