A Comparisonal Study on Satisfaction of Chinese and Foreign Visitors about Performance Arts of Intangible Cultural Heritage—Taking Impression of Liu Sanjie as Example — Oak Academic Publishing
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A Comparisonal Study on Satisfaction of Chinese and Foreign Visitors about Performance Arts of Intangible Cultural Heritage—Taking Impression of Liu Sanjie as Example
School of Management, Jinan University, Guangzhou, China
,
School of Management, Jinan University, Guangzhou, China
1 School of Management, Jinan University, Guangzhou, China
2 School of Management, Jinan University, Guangzhou, China
In recent years, there is an increasing trend of intangible cultural heritage tourism products, especially real-life scenery performance tourism products. Since 2005 only “Impression” series of real-life scenery performance has seven performances, but few have good development until now. This paper selects “Impression of Liu Sanjie” real-life scenery performance as example, try to establish a “Impression of Liu Sanjie” real-life scenery performance tourist satisfaction measurement system, through the survey of Chinese and foreign tourists satisfaction “Impression of Liu Sanjie”, using empirical research and the combination of horizontal comparison method, comparing and analyzing foreign tourists satisfaction in order to provide a positive role in guiding similar performance arts Intangible cultural Heritage real-life scenery performance.
KeywordsTourist SatisfactionIntangible Cultural HeritageImpression of Liu Sanjie PerformanceChinese and Foreign Visitors
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Xu, Z. and Zhang, J. (2016) Antecedents and Consequences of Place Attachment: A Comparison of Chinese and Western Urban Tourists in Hangzhou, China. Journal of Destination Marketing & Management, 5, 86-96.
Li, X.F. (2007) The Study of Evaluation and Development of Cultural Tourism Resources in Guilin. Market Modernization, 9, 256.
Zou, T.Q. (2015) Landscape Spectacle Activates Intangible Cultural Heritage. World Heritage, 6, 112-115 + 10.
Hou, J.N. and Yang, H.H. (2010) Thoughts on the Exploration of Regional Cultural Elements in the Tourism Performing Arts—A Case Study of Impression Liu Sanjie. Tourism Forum, 3, 284-287.
Chi, C.G.-Q. and Qu, H. (2008) Examining the Structural Relationships of Destination Image, Tourist Satisfaction and Destination Loyalty: An Integrated Approach. Tourism Management, 29, 624-636.
Wang, Y. and Davidson, M. (2010) Chinese Leisure Tourists: Perceptions and Satisfaction with Australia. Tourism Analysis, 14, 737-747. https://doi.org/10.3727/108354210X12645141401106
Oliver, R.L.A. (1980) Cognitive Model of the Antecedent sand Consequences of Satisfaction Decisions. Journal of Marketing Research, 17, 460-469. https://doi.org/10.2307/3150499
Bowen, D. (2001) Antecedents of Consumer Satisfaction on Long-Haul Inclusive Tours: A Reality and Dissatisfaction Check on Theoretical Considerations. Tourism Management, 22, 49.
Yuksel, A. and Yuksel, F. (2007) Shopping Risk Perceptions: Effects on Tourists’ Emotions, Satisfaction and Expressed Loyalty Intentions. Tourism Management, 28, 703-713.
Lian, Y. and Wang, X. (2004) A Case Study and Application of Customer Satisfaction Evaluation Systems in Tourist Destination Based and TDCSI. Tourism Tribune, 19, 9-13.
Ma, Q.F. and Yang, X.J. (2006) An Analysis on the Expectation-Perceived Performance and Satisfaction of Inbound Tourists in Traditional Tourist Cities—A Case Study of Xi’an Western Tourists. Tourism Tribune, 21, 30-35.
Tse, D.K. and Wilton, P.C. (1988) Models of Consumer Satisfaction: An Extension. Journal of Marketing Research, 25, 204-212.
Oliver, R.L. and Swan, J.E. (1989) Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach. Journal of Marketing, 53, 21-35. https://doi.org/10.2307/1251411
Chen, N. and Bai, K. (2008) A Demonstrative Study on Inbound Tourists Satisfaction with Chinese Traditional Cultural Tourism Product—A Case on Zen Music Shaolin Grand Ceremony. Tourism Tribune, 23, 24-29.
Jiao, S.T. (2013) Research on the Evaluation System of the Tourist Perception of Ethnic Cultural Travel Performing Arts Products Based on Factor Analysis—A Case Study of “Liu San Jie Impression” Live Performance. Human Geography, 1, 150-154.
Luo, S.F., Huang, Y.L., Cheng, D.P. and Ding, P.Y. (2011) Study on the Effect of Affective Factors on Tourist Experience and Satisfaction—Taking the Performance “Impression of Liusanjie” in Guilin as an Example. Tourism Tribune, 1, 51-58.
Wang, J.L. and Wang, D.G. (2010) A Study of the International Tourists’ Satisfaction on Chinese Intangible Cultural Heritage and its Measure Models—A Case Study of Suzhou Kun Opera. Human Geography, 6, 104-109.
Yang, G. (2012) Tourists’ Satisfaction Research Based on the Expectation Disconfirmation Model—Taking Chongqing Inbound Tourism Market as an Example. Chongqing Normal University, Chongqing.
Ma, J. (2011) A Comparative Study of Cross-Cultural Tourist Behavior. Dongbei University of Finance and Economics, Dalian.
Duan, Z.F. (2014) Study on Tourist Satisfaction of European and American Tourist in Pingyao Ancient City. Guangxi University, Nanning.
Zhou, W.W. (2011) The Study on Tourist Experience Satisfaction of World Heritage Site—A Case Study of Longmen Grottoes. Henan University, Kaifeng.
Cui, J.C. (2015) The Landscape Festival Exhibition: Impression of Liu Sanjie Tourists over Ten Million. http://mt.sohu.com/20150729/n417750346.shtml
Xu, Z. and Zhang, J. (2016) Antecedents and Consequences of Place Attachment: A Comparison of Chinese and Western Urban Tourists in Hangzhou, China. Journal of Destination Marketing & Management, 5, 86-96.
Li, X.F. (2007) The Study of Evaluation and Development of Cultural Tourism Resources in Guilin. Market Modernization, 9, 256.
Zou, T.Q. (2015) Landscape Spectacle Activates Intangible Cultural Heritage. World Heritage, 6, 112-115 + 10.
Hou, J.N. and Yang, H.H. (2010) Thoughts on the Exploration of Regional Cultural Elements in the Tourism Performing Arts—A Case Study of Impression Liu Sanjie. Tourism Forum, 3, 284-287.
Chi, C.G.-Q. and Qu, H. (2008) Examining the Structural Relationships of Destination Image, Tourist Satisfaction and Destination Loyalty: An Integrated Approach. Tourism Management, 29, 624-636.
Wang, Y. and Davidson, M. (2010) Chinese Leisure Tourists: Perceptions and Satisfaction with Australia. Tourism Analysis, 14, 737-747. https://doi.org/10.3727/108354210X12645141401106
Oliver, R.L.A. (1980) Cognitive Model of the Antecedent sand Consequences of Satisfaction Decisions. Journal of Marketing Research, 17, 460-469. https://doi.org/10.2307/3150499
Bowen, D. (2001) Antecedents of Consumer Satisfaction on Long-Haul Inclusive Tours: A Reality and Dissatisfaction Check on Theoretical Considerations. Tourism Management, 22, 49.
Yuksel, A. and Yuksel, F. (2007) Shopping Risk Perceptions: Effects on Tourists’ Emotions, Satisfaction and Expressed Loyalty Intentions. Tourism Management, 28, 703-713.
Lian, Y. and Wang, X. (2004) A Case Study and Application of Customer Satisfaction Evaluation Systems in Tourist Destination Based and TDCSI. Tourism Tribune, 19, 9-13.
Ma, Q.F. and Yang, X.J. (2006) An Analysis on the Expectation-Perceived Performance and Satisfaction of Inbound Tourists in Traditional Tourist Cities—A Case Study of Xi’an Western Tourists. Tourism Tribune, 21, 30-35.
Tse, D.K. and Wilton, P.C. (1988) Models of Consumer Satisfaction: An Extension. Journal of Marketing Research, 25, 204-212.
Oliver, R.L. and Swan, J.E. (1989) Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach. Journal of Marketing, 53, 21-35. https://doi.org/10.2307/1251411
Chen, N. and Bai, K. (2008) A Demonstrative Study on Inbound Tourists Satisfaction with Chinese Traditional Cultural Tourism Product—A Case on Zen Music Shaolin Grand Ceremony. Tourism Tribune, 23, 24-29.
Jiao, S.T. (2013) Research on the Evaluation System of the Tourist Perception of Ethnic Cultural Travel Performing Arts Products Based on Factor Analysis—A Case Study of “Liu San Jie Impression” Live Performance. Human Geography, 1, 150-154.
Luo, S.F., Huang, Y.L., Cheng, D.P. and Ding, P.Y. (2011) Study on the Effect of Affective Factors on Tourist Experience and Satisfaction—Taking the Performance “Impression of Liusanjie” in Guilin as an Example. Tourism Tribune, 1, 51-58.
Wang, J.L. and Wang, D.G. (2010) A Study of the International Tourists’ Satisfaction on Chinese Intangible Cultural Heritage and its Measure Models—A Case Study of Suzhou Kun Opera. Human Geography, 6, 104-109.
Yang, G. (2012) Tourists’ Satisfaction Research Based on the Expectation Disconfirmation Model—Taking Chongqing Inbound Tourism Market as an Example. Chongqing Normal University, Chongqing.
Ma, J. (2011) A Comparative Study of Cross-Cultural Tourist Behavior. Dongbei University of Finance and Economics, Dalian.
Duan, Z.F. (2014) Study on Tourist Satisfaction of European and American Tourist in Pingyao Ancient City. Guangxi University, Nanning.
Zhou, W.W. (2011) The Study on Tourist Experience Satisfaction of World Heritage Site—A Case Study of Longmen Grottoes. Henan University, Kaifeng.