Research on Knowledge Resources Investment Decisions in Cooperated New Product Development
- 1 School of Management, Jinan University, Guangzhou, China
- 2 School of Management, Jinan University, Guangzhou, China
Abstract
Existed researches on resources investment decisions in cooperated new product development always omit the enterprise’s knowledge level, often ignore the impact of knowledge resources on the value of new products and cooperation. Based on the existing research on transactional behavior among supply chain enterprises, most of them consider the transaction of physical substances and less consider knowledge resources, this paper takes the cooperated R & D among enterprises as an example to explore the optimal resource investment decisions of cooperative participants under the condition that both parties invest knowledge resources. By constructing the Stackelberg game model, we discussed the optimal cooperative decisions of manufacturers and suppliers, and the influences of different factors on cooperative decision-making.
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