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Study on the Relationship between Experience Quality, Co-Created Value and Users’ Behavioral Intention of Making Continuous Contributions on Internet UGC Platforms
School of Management, Jinan University, Guangzhou, China
School of Management, Jinan University, Guangzhou, China
- 1 School of Management, Jinan University, Guangzhou, China
- 2 School of Management, Jinan University, Guangzhou, China
Journal of Service Science and Management·Volume 11 (2018)·Pages 267–277·Published 13 March 2018·DOI10.4236/jssm.2018.112019
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Abstract
To explore the influencing factors and action mechanism of users’ behavioral intention of making continuous contributions on Internet UGC platforms, the paper conducts a questionnaire survey among 574 users on Internet UGC platforms, analyzes and validates the relational model through structural equations. The research results show that experience quality has a significantly positive impact on users’ behavioral intention of making continuous contributions. Consisting of pragmatic value, hedonic value and user equity, co-created value has a complete mediation in the relationship between experience quality and users’ behavioral intention of making continuous contributions.
KeywordsContinuous Contribution IntentionCo-Created ValueExperience QualityInternet UGC Platform
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