Will Online Car-Hailing Affect Consumers’ Decisions about Automobile Purchase?—An Empirical Study Based on Questionnaire Investigation
- 1 College of Economics and Business Administration, North China University of Technology, Beijing, China
- 2 College of Economics and Business Administration, North China University of Technology, Beijing, China
- 3 College of Economics and Business Administration, North China University of Technology, Beijing, China
- 4 College of Economics and Business Administration, North China University of Technology, Beijing, China
Abstract
The online car-hailing industry, which provides the right of use, has a certain impact on the traditional automobile market, but there is no unified theory on whether it has a positive impact or a negative impact. Based on 362 consumer questionnaire data, this study builds a structural equation model to discuss the driving factors of residents’ choice of online car-hailing and whether the development of online car-hailing will have a certain substitution impact on the sales of private cars. From the perspective of consumers’ purchase intention, the research results show that consumers’ price consciousness, convenience consciousness, environmental protection consciousness and possession tendency will affect their choice of travel mode, and the use of online car-hailing is positively correlated with consumers’ willingness to replace private car ownership with online car-hailing.
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