Developing a Comprehensive Taxi Strategy for Dubai: Based on System Analysis & Structured Assessment

Abstract

Taxi plays an important role in providing passenger mobility. Taxi services are among the most frequently used passenger transport services in many cities in the world. Taxis are an integral part of a city’s image. In a recent IRU/EU report taxis are considered as part of the collective public transport chain. In this context taxis role is a complementary mobility option to public transport rather than a competitive one. In the growing city of Dubai taxis are utilized by many local and foreign residences as well as by tourists and visitors. The annual number of taxi trips reached 104 million trips in 2016, while the fleet is growing currently at 9613 and is expected to reach around 12,765 by 2020. Riding a taxi in Dubai is known to be pleasant, comfortable, convenient and relatively affordable experience. The Roads and Transport Authority (RTA) is the Dubai government authority responsible for the planning and governance of the taxi sector in Dubai. The RTA through its agency namely the Public Transport Agency (PTA) exercises such roles. This research is meant to provide a system analysis and structured assessment of the taxi sector in Dubai with the objective of identifying strengths and gaps as well as reviewing the literature and conducting stakeholder consultation hence culminating on developing a comprehensive taxi strategy in Dubai. Such strategy would be targeted to achieve customer satisfaction leading eventually to customer happiness. All in all this is expected to provide an added value and benefit to the business planning for PTA as well as for the overall strategic and futuristic planning by RTA.