The Development of E-Commerce in Brazil: A Pre, During and Post-Pandemic Perspectives of COVID-19

Abstract

This study aims to describe the history and development of e-commerce in Brazil and the world associated with its milestones. In addition to describing the positive and negative points and a parallel to physical trade, highlighting the differences between the two and which are complementary and not com peting. Digital commerce has emerged with technological advances, the spread of Internet access, and the need to simplify the purchasing process. The CO VID-19 pandemic forced several companies to invest in online commerce because restrictive measures shut down physical commerce and made e-com merce a valuable alternative. In this way, e-commerce achieved significant development in a short period. Several analyses describe that e-commerce was already a trend and with the health crisis, there was a need for investment for trade to survive and develop the economy. As a trend for the coming years, there is research that maps the consumption pattern of each region to contribute to and explain the next step of e-commerce in post-covid reali ty. Additionally, this study aims to implement bibliometric resources to search for data at Scopus based on the terms “e-commerce”, “Covid-19” and “pandemic” enabling the measurement and quantification of scientific production on the subject in question.