Suggestions from a Marine Economist to Make One’s (Shipping) Company… Digital!
- 1 Faculty of Maritime and Industrial Studies, Department of Maritime Studies, University of Piraeus, Piraeus, Greece
- 2 Business College of Athens, Athens, Greece
Abstract
We showed how digitalization can improve the <b>quality</b> of companies’ decision-making by moving towards more <i>efficient</i>, <i>effective</i> & <i>timely</i> decisions. Our work proved to be more difficult than expected, however, because we had first to <b>define</b> more than the 2 <i>fundamental</i> terms, which were: the <b>Cloud</b> & the <b>Platform</b>. Important for the reader is to understand an old principle in management: “what we do in management, is to bring-in money”, meaning to “<i>make</i>” our customers willing <b>to</b> <b>pay</b> for company’s any new services supplied! The “holy grail” of digitalization is to enable managers to <b>d</b><b>e</b><b>cide</b> <b>“exclusively</b>” <b>on</b> <b>data</b>. “<b>Data</b>” are the valuable <i>competitive</i> <i>advantage</i> of the companies of the years to come! <b>Data</b> are, however, products which have to have certain accurate specifications, as well quality etc. Digitalization “does” exactly that, as better as it can! Future management is going to be evaluated, not anymore, on its knowledge, experience, past achievements, & on whether one has graduated from Harvard or not, but <b>if</b> <b>he/she</b> <b>has</b> <b>o</b><b>b</b><b>tained</b> the <b>suitable</b> <b>data</b> to <b>take</b> the <b>decisions</b> <b>emerged</b> <b>subsequently!</b><b> </b><b>The</b> <b>research</b> <b>aim</b> <b>and</b> <b>method</b> <b>were</b> <b>to</b> <b>review</b> <b>the</b> <b>international</b> <b>bibliography</b> <b>as</b> <b>well</b> <b>as</b> <b>current</b> <b>research,</b> <b>on</b> <b>digitalization,</b> <b>as</b> <b>close</b> <b>as</b> <b>to</b> <b>2023,</b> <b>and</b> <b>to</b> <b>present</b> <b>the</b> <b>current</b> <b>digital</b> <b>services</b> <b>available</b> <b>to</b> <b>Greek</b><b>, </b><b>at</b> <b>least</b><b>, </b><b>shipping</b> <b>industry</b> <b>by</b> <b>leading</b> <b>digital</b> <b>maritime</b> <b>houses.</b> <b>We</b> <b>believe</b> <b>that</b> <b>the</b> <b>majority</b> <b>of</b> <b>the</b> <b>Hellenic</b> <b>Shipping</b> <b>Industry</b> <b>is</b> <b>not</b> <b>aware</b> <b>of</b> <b>the</b> <b>benefits</b> <b>of</b> <b>digital</b><b>i</b><b>zation,</b> <b>and</b> <b>this</b> <b>paper</b> <b>may</b> <b>open-up</b> <b>their</b> <b>eyes!</b>
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