Research on High-Quality Employment of College Students from the Perspective of Self-Marketing: A Case Study of Local Institutions in Guangdong — Oak Academic Publishing
Research ArticleOpen AccessGoogle Scholar indexed
Research on High-Quality Employment of College Students from the Perspective of Self-Marketing: A Case Study of Local Institutions in Guangdong
School of Economics and Management, Zhaoqing University, Zhaoqing, China
,
School of Economics and Management, Zhaoqing University, Zhaoqing, China
,
School of Economics and Management, Zhaoqing University, Zhaoqing, China
,
School of Economics and Management, Zhaoqing University, Zhaoqing, China
,
School of Economics and Management, Zhaoqing University, Zhaoqing, China
1 School of Economics and Management, Zhaoqing University, Zhaoqing, China
2 School of Economics and Management, Zhaoqing University, Zhaoqing, China
3 School of Economics and Management, Zhaoqing University, Zhaoqing, China
4 School of Economics and Management, Zhaoqing University, Zhaoqing, China
5 School of Economics and Management, Zhaoqing University, Zhaoqing, China
Given the current phase of global economic recovery and the overall improvement in our labor market, there remains a surplus of labor relative to demand at certain educational levels. To proactively address the “promotion of high-quality and full employment” policy outlined in the 20th National Congress of the Communist Party and to explore the factors affecting high-quality employment for university students, this study, based on a review of relevant literature, designed a structural equation model with self-marketing as a mediating factor. It confirmed that personal, institutional, and societal factors exhibit a significant positive influence on achieving high-quality employment for university students in Guangdong Province. Additionally, it highlighted the pivotal role of a proactive job-seeking attitude in enhancing employment quality. The analysis further established that self-marketing, as a bridge connecting personal, institutional, and societal factors with high-quality employment, not only significantly boosts employment quality but also stands out as a crucial element among various influencing factors. This research provides local universities in Guangdong Province with effective self-marketing strategies to enhance students’ self-marketing abilities and achieve high-quality employment in the new era.
Ahn, S. J. (2019). The Study of Educational Program Development for Self-Marketing Based on Job Analysis. Journal of the Korea S ociety of Computer and Information , 9 , 135-142.
Belkora, J. K., & Koehne, N. (2021). Helping Undergraduates Generate Internship Opportunities through Relationship Marketing: A Case Report. Frontiers in Education , 6 , Article ID: 631467. https://doi.org/10.3389/feduc.2021.631467
Cai, L. C., Xu, S. X., & Guo, S. F. (2023). The Logical Basis and Innovative Path of High-Quality Employment for Local College Graduates in the New Era. Jiangsu Higher Edu cation, 8, 109-113.
Chen, H. J., Li, C. R., & Chen, H. A. (2011). Research on the Relationship between Social Capital and Employment Performance of College Graduates. Educational Research , 10, 21-31.
Chen, J. Z. (2013). Analysis of Influencing Factors and Relevant Countermeasures of Employability of Graduates in Higher Vocational Colleges . Master’s Thesis, Yunnan University.
Chen, L., & Wang, J. W. (2024). The Realistic Dilemma and Development Path of High-Quality Employment for College Graduates: From the Perspective of Relative Deprivation Theory. Journal of N orthwestern Polytechnical University, Social Science Edition , No. 3 , 63-72.
Chen, X. D. (2022). A n Empirical Study on Influencing Factors of Employment Quality of Graduates from H Vocational College in Guizh ou . Master’s Thesis, Guizhou University.
Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences . Lawrence Erlbaum Associates, Publishers.
Deng, S. Y. (2023). Characteristics, Current Situation and Countermeasures of College Students’ Employment and Entrepreneurship under the Background of Higher Education Popularization. Market of Science and Technology Economy , 4 , 158-160.
Fan, L. (2024). Challenges and Optimization Paths for College Students’ Employment under the New Circumstances. Education Journal , 7 , 113-119. https://doi.org/10.31058/j.edu.2023.71013
Gao, Y., Liu, Z. M., & Fang, P. (2021). The Impact of Human Capital on the Quality of College Students’ Initial Employment: An Empirical Study Based on 2010 Network Survey Data. Educational Science , 2 , 77-85.
Hu, Y. D., Wang, Y. L., & Jiang, N. (2022). Analysis on High-Quality Employment Paths of Students in Higher Vocational Colleges under the Background of High-Quality Development. Vocational and Technical Education in China , 31 , 88-92.
Huang, J. B. (2006). H igher Education, Employability and College Students’ Employment — A Typical Survey Based on XX of Peking Univers ity . Master’s Thesis, Shaanxi Normal University.
Huang, J. B. (2012). The Impact of Human Capital and Social Capital on the Employment Quality of College Students. Social Sciences in Beijing, China, 3, 52-58.
Li, H. X., Zhang, J. W., & Liu, L. L. (2022). The Impact of Career Planning on High-Quality Employment of College Students: Based on the Analysis of Undergraduate Graduates from 23 Universities in 2019 and 2020. Journal of China Institute of Labor Re lations , 36 , 46-59.
Liu, A. Q. (2020). Analysis on Employment Marketing Strategies of Graduates in Higher Vocational Colleges. Marketing Field , 52 , 87-89.
Liu, H. (2011). R esearch on Chinese Higher Education Student Satisfaction Evaluation Based on PLS-S EM . Ph.D. Thesis, Jiangsu University.
Liu, M. H. (2023). Current Situation Analysis and Countermeasures of College Students’ Employment under the New Situation. Sichuan Labor Security , 6 , 33-34.
Liu, X. B. (2023). Analysis of Employment Situation and Countermeasures of College Students. Development of Human Resources , 23 , 31-33.
Liu, Y. C. & Ma, M. Y. (2023). The Reasons and Countermeasures for the Difficulty of High Quality Employment for Undergraduate Students in the Liberal Arts. Advances in Vo cational and Technical Education, 5, 74-77. https://doi.org/10.23977/avte.2023.050712
Liya, J. (2024). Confusion and Countermeasures of College Students’ Career Guidance Work Based on Deep Learning Models. Applied Math ematics and Nonlinear Sciences , 9 , 113-119. https://doi.org/10.2478/amns.2023.2.01115
Miller Nancy Falk, R. (1992). A Primer for Soft Modeling (pp. 96-97). The University of Akron Press.
Montgomery, D. C., Runger, G. C., & Hubele, N. F. (1999). Engineering Statistics. Technical Reports, 46, 347-348.
Pianta, M., & Reljic, J. (2022). The Good Jobs-High Innovation Virtuous Circle. Economia Politica, 39, 783-711. https://doi.org/10.1007/s40888-022-00268-6
Rongmin, L., & Benjamin, F. Y. C. (2023). Analysis of Employment Quality Factors and Development Strategies of Students in Higher Vocational Colleges in Guangdong Province. Canadian Social Science , 4 , 63-69.
Su, W. P. (2004). An Initial Exploration of Self-Marketing and Personal Career Development. Enterprise Economy , 1 0 , 61-63.
Tan, H. (2023). The Four Industries of “Professional-Industry-Occupation-Employment”: A Breakthrough in Promoting High-Quality Employment of College Graduates. Journal of China Institute of Labor Relations , 3 , 54-62.
Theodore, S. (1990). Human Cap ital Investment: The Role of Education and R esearch . The Commercial Press.
Veeck, A., Quareshi, Z. A., O’Reilly, K., Mumuni Alhassan, G., MacMillan, A., Luqmani, Z. et al. (2023). Interventions to Assess and Address the Self-Efficacy of Marketing Students toward Acquiring Analytical Skills. Marketing Education Review , 3 , 211-225. https://doi.org/10.1080/10528008.2022.2112533
Wang, H. L. (2022). R esearch on Influencing Factors of College Students’ Employment Quality and Government Responsibility in the New Era . Master’s Thesis, Yunnan University of Finance and Economics.
Wang, L. (2024). Research on the Influence of Social Capital on Employment Quality of Post-2000 College Students and Its Strategies. Employment in China , 1 , 61-63.
Wang, P. S. (2023). Exploration of Promoting High-Quality Development of College Graduates’ Jobs. Chinese Higher Education , 12 , 50-53.
Wang, T. (2020). Study on the Influence Mechanism of College Students’ High-Quality Employment: From the Perspective of Human Capital and Social Capital. Higher Edu cation Exploration, 2 , 108-114.
Wang, Y., Zhao, Y. F., & Hou, S. D. (2023). Ideas and Suggestions to Support College Graduates’ Employment in Manufacturing Industry in the Medium and Long Term. Economic Vertical and Horizontal , 10 , 53-65.
Wu, L., & Li, X. Y. (2015). On the Shaping and Marketing of College Students’ Employability. Monthly Journal of Science and Technology Entrepreneurship , 28 , 19-21.
Xu, T. (2022). Common Prosperity and High-Quality Employment of College Students: A Review of the Change of Social Stratification Structure. Research on Higher Education in Heilongjiang Province , 12 , 132-137.
Yan, P. X. (2021). R esearch on Employment Confusion and Social Work Intervention of College Gradu ates . Master’s Thesis, Tianjin University of Technology.
Yue, C. J., Feng, Q. X., & Xin, X. J. (2023). Research Report on Employment Trend of Chinese College Graduates: Data from 2003-2021. Journal of East China Normal University (Education Science Edition), 41, 138-154.
Zhang, H., & Zhang, X. S. (2014). A Strategic Study on the Construction of High-End Job Market for High-Level University Graduates: A Case Study of Northeastern University. M odern Educational Management, 8, 102-106.
Zhang, Y. (2021). On the Self-Marketing Strategy of Vocational College Students’ Employment. In Proceedings of the 2021 Education Innovation Webinar (pp. 603-605). Institute of Educational Sciences, Chinese Academy of Management Sciences.
Zhang, Y. (2021). Research on the Dilemma and Countermeasures of High-Quality Employment of Higher Vocational Students. Education and Occupation , 18 , 60-63.
Zheng, Z. (2024). Research on Factors Influencing Employment Intention of College Students in Qinghai Province. Journal of Social Scien ce and Humanities, 6, 34. https://doi.org/10.53469/jssh.2024.6(05).34
Zhong, Y. H. (2018). Analysis of the Negative Effects of Social Capital on College Students’ Employment and Its Mechanism. Education Development Research , 38 , 58-65.
Zhou, S. H. (2009). On Self-Marketing Strategies for College Students’ Employment. Journal of Shandong Youth Ma nagement Cadre College, 6, 54-56.
Zhou, Y. (2019). Research on Job-Hunting Marketing Methods of Graduates in Higher Vocational Colleges. Marketing Field , 25 , 247-248.
Zikic, J., & Klehe, U. (2021). Going against the Grain: The Role of Skilled Migrants’ Self-Regulation in Finding Quality Employment. Journal of Organizational Behavior , 42 , 1023-1041. https://doi.org/10.1002/job.2550