Value Enhancement Study of Beauty Brands Based on User Experience: Examples of People Aged 48 - 58

Abstract

This study focuses on the middle-aged and elderly group aged 48 - 58 years old, and explores the path to enhance the value of beauty brands based on the perspective of user experience. Driven by the policy of population aging and silver hair economy, the consumption potential of this group is huge, and the market scale of China’s anti-aging skincare products will reach 94.82 billion yuan in 2023. However, there are mismatches between supply and demand in the beauty market, such as blurring of product ageing, monopolization of the high-end market by international brands, and insufficient aging-appropriate design and emotional value. Through literature analysis and empirical research, we try to put forward the trinity strategy of “function-emotion-culture”, i.e., functionally, we research and develop anti-aging ingredients, and combine them with AI detection and effect tracking to provide customized solutions; emotionally, we convey the concept of “aging gracefully” through community operation, and strengthen consumers’ self-identity; and emotionally, we convey the concept of “aging gracefully” through community operation, and strengthen consumers’ self-identity. In terms of emotion, the concept of “aging gracefully” is conveyed through community operation to strengthen consumers’ self-identification; and in terms of culture, natural ingredients and age-appropriate design are incorporated to enhance the ease of use and environmental attributes of the products. With this strategy, we expect to promote differentiated services and upgraded experience of the whole chain, so as to satisfy the transformation of the subjective value of the middle-aged and elderly groups from “anti-aging demand” to “the pursuit of overall beauty”, break through the dilemma of homogeneity, and enhance user loyalty and market competitiveness.