The growth of aging population in developed countries necessitates a better performance of the healthcare system in order to improve the healthy life expectancy of elderly people. Such a progress can be achieved both through improved services and medical products. Accordingly, providing patients with customized medical devices that are designed and produced based on individual requirements of each patient can be seen as a proper solution. In this regard, the emerging manufacturing technologies such an additive manufacturing not only facilitate customized production in healthcare sector, but also can change the role of the hospital from a solely user to a producer. However, successful pursuit of such strategy requires implementation of a new business model as a supporting tool. This paper aims at proposing an innovative business model to support hospitals for customized production in healthcare.
Global Age Watch Index (2014) Global Age Watch. http://www.helpage.org/global-agewatch/
Minevielle, E., Waelli, M., Sicotte, C. and Kimberly, J.R. (2014) Managing Customization in Health Care: A Framework Derived from the Services Sector Literature. Health Policy, 117, 216-227. http://dx.doi.org/10.1016/j.healthpol.2014.04.005
Jones, G.M. (1960) Educators, Electrons, and Business Models: A Problem in Synthesis. Accounting Review, 35, 619-626.
Timmers, P. (1998) Business Models for Electronic Markets. Electronic Markets, 8, 3-8. http://dx.doi.org/10.1080/10196789800000016
Petrovic, O., Kittl, C. and Teskten, R.D. (2001) Developing Business Models for E-Business. International Conference on Electronic Commerce, Vienna, 31 October-4 November 2001.
Linder, J. and Cantrell, S. (2000) Changing Business Models: Surveying the Landscape. Accenture Institute for Strategic Change. http://course.shufe.edu.cn/jpkc/zhanlue/upfiles/edit/201002/20100224120954.pdf
Magretta, J. (2002) Why Business Models Matter. Harvard Business Review, 80, 86-92.
Stähler, P. (2002) Business Models as an Unit of Analysis for Strategizing. Proceedings of the International Workshop on Business Models, Lausanne, 4-5 October 2002.
Osterwalder, A. (2004) The Business Model Ontology—A Proposition in a Design Science Approach. Ph.D. Dissertation, University of Lausanne, Lausanne.
Osterwalder, A. and Pigneur, Y. (2010) Business Model Generation. John Wiley & Sons Inc., Hoboken.
Arora, N., Dreze, X., Ghose, A., Hess, J.D., Iyengar, R. and Jing, B. (2008) Putting One-to-One Marketing to Work: Personalization, Customization, and Choice. Marketing Letters, 19, 305-321. http://dx.doi.org/10.1007/s11002-008-9056-z
Gilmore, J.H. and Pine, J. (1997) The Four Faces of Mass Customization. Harvard Business Review, 75, 91-101.
Kumar, A. (2007) From Mass Customization to Mass Personalization: A Strategic Transformation. International Journal of Flexible Manufacturing System, 19, 533-547. http://dx.doi.org/10.1007/s10696-008-9048-6
Montgomery, A.M. and Smith, M.D. (2009) Prospects for Personalization on the Internet. Journal of Interactive Marketing, 23, 130-137. http://dx.doi.org/10.1016/j.intmar.2009.02.001
Miceli, G.N., Ricotta, F. and Costabile, M. (2007) Customizing Customization: A Conceptual Framework for Interactive Personalization. Journal of Interactive Marketing, 21, 6-25. http://dx.doi.org/10.1002/dir.20076
Peppers, D. and Rogers, M. (1997) The One-to-One Future. Double Day Publications, New York.
Sunikka, A. and Bragge, J. (2012) Personalization of Online Communications in Online Financial Services. In: The Future of Banking Services, Unigrafia, Helsinki, 15-24.
Riemer, K. and Totz, C. (2001) The Many Faces of Personalization—An Integrative Economic Interview of Mass Customization and Personalization. In: The Customer Centric Enterprise—Advances in Mass Customization and Personalization, Springer-Verlag, Heidelberg, 35-50.
Adomavicius, G. and Tuzhilin, A. (2005) Personalization Technologies: A Process-Oriented Perspective. Communications of the ACM, 48, 83-90. http://dx.doi.org/10.1145/1089107.1089109
Vesanen, J. and Raulas, M. (2006) Building Bridges for Personalization: A Process Model for Marketing. Journal of Interactive Marketing, 20, 5-20. http://dx.doi.org/10.1002/dir.20052
Hong, J., Suh, E.H., Kim, J. and Kim, S.Y. (2009) Context-Aware System for Proactive Personalized Service Based on Context History. Expert Systems with Applications, 36, 7448-7457. http://dx.doi.org/10.1016/j.eswa.2008.09.002
Peppers, D., Rogers, M. and Dorf, R. (1999) The One to One Field book: The Complete Toolkit for Implementing a 1 to 1 Marketing Program. Currency Doubleday, New York.
Hanson, W. (2000) Principles of Internet Marketing. South Western, Cincinnati.
Imhoff, C., Loftis, L. and Geiger, J. (2001) Building the Customer-Centric Enterprise, Data Warehousing Techniques for Supporting Customer Relationship Management. Wiley, New York.
Cöner, A. (2003) Personalization and Customization in Financial Portals. Journal of American Academy of Business, 2, 498-504.
Wind, J. and Rangaswamy, A. (2001) Customerization: The Next Revolution in Mass Customization. Journal of Interactive Marketing, 15, 13-32. http://dx.doi.org/10.1002/1520-6653(200124)15:1 3.0.CO;2-#
Toffler, A. (1970) Future Shock. Bantam, London.
Davis, S. (1987) Future Perfect. Addison-Wesley, Harlow.
Pine, B.J. (1993) Mass Customization—The New Frontier in Business Competition. Harvard Business School Press, Boston.
Tseng, M.M. and Jiao, J.X. (2001) Chap. 25. Mass Customization. In: Salvendy, G., Ed., Handbook of Industrial Engineering: Technology and Operations Management, 3rd Edition, Wiley, New York, 684-709. http://dx.doi.org/10.1002/9780470172339.ch25
Piller, F.T. (2004) Mass Customization: Reflection on the State of the Concept. International Journal of Flexible Manufacturing System, 16, 313-334. http://dx.doi.org/10.1007/s10696-005-5170-x
Salvador, F., De Holan, P.M. and Piller, F.T. (2009) Cracking the Code of Mass Customization. MIT Sloan Management Review, 50, 71-78.
Zine, P.U., Kulkarni, M.S., Chawla, R. and Ray, A.K. (2014) A Framework for Value Co-Creation through Customization and Personalization in the Context of Machine Tool PSS. Procedia CIRP, 16, 32-37.
King, R. and Green, P. (2012) Governance of Primary Healthcare Practices: Australian Insights. Business Horizons, 55, 593-608. http://dx.doi.org/10.1016/j.bushor.2012.07.006
Faezipour, M. and Ferreira, S. (2011) Applying Systems Thinking to Assess Sustainability in Healthcare System of Systems. International Journal of System of Systems Engineering, 2, 290-308. http://dx.doi.org/10.1504/IJSSE.2011.043861
Nelson, M.R. and Sen, R. (2014) Business Rules Management in Healthcare: A Lifecycle Approach. Decision Support Systems, 57, 387-394. http://dx.doi.org/10.1016/j.dss.2012.10.044
Manning, W.G. (2014) Modeling Cost and Expenditure for Healthcare. Encyclopedia of Health Economics, 299-305.
Bukh, P.N. and Nielsen, C. (2011) Understanding the Health Care Business Model: The Financial Analysts’ Point of View. Journal of Health Care Finance, 37, 8-26.
Dobrzykowski, D., Deilami, V.S., Hong, P. and Kim, S.C. (2014) A Structured Analysis of Operations and Supply Chain Management Research in Healthcare (1982-2011). International Journal of Production Economics, 147, 514-530.http://dx.doi.org/10.1016/j.ijpe.2013.04.055
Chen, D.Q., Preston, D.S. and Xia, W. (2013) Enhancing Hospital Supply Chain Performance: A Relational View and Empirical Test. Journal of Operations Management, 31, 391-408. http://dx.doi.org/10.1016/j.jom.2013.07.012
Lehoux, P., Daudelin, G., Williams-Jones, B., Denis, J.L. and Longo, C. (2014) How Do Business Model and Health Technology Design Influence Each Other? Insights from a Longitudinal Case Study of Three Academic Spin-Offs. Research Policy, 43, 1025-1038. http://dx.doi.org/10.1016/j.respol.2014.02.001
Leitão, A., Cunha, P., Valente, F. and Marques, P. (2011) Roadmaps for Business Model Definition in Manufacturing Companies. Procedia CIRP, 7, 383-388. http://dx.doi.org/10.1016/j.procir.2013.06.003
Wiesner, S., Padrock, P. and Thoben, K.D. (2014) Extended Product Business Model in Four Manufacturing Case Studies. Procedia CIRP, 16, 110-115. http://dx.doi.org/10.1016/j.procir.2014.01.014
Copani, G., Molinari Tosatti, L., Lay, G., Schroeter, M. and Bueno, R. (2007) New Business Models Diffusion and Trends in European Machine Tool Industry. Proceedings of 40th CIRP International Manufacturing Systems Seminar, Liverpool, 30 May-1 June 2007.
Urbani, A., Molinari-Tosatti, L. and Pasek, Z. (2002) Manufacturing Practices in Dynamic Markets: Reconfigurability to Enable a Service-Based Manufacturing Capacity Supply. Proceedings of the IMECE 2002: ASME International Mechanical Engineering Congress and Exposition, New Orleans, 17-22 November 2002, 575-582.
Lay, G., Meier, H., Schramm, J. and Werding, A. (2003) Betreibenstattverkaufen—Stand und Perspektivenneuer Geschäft-modellefür den Maschinen—Und Anlagenbau. Industriemanagement, 19, 9-14.
Copani. G. and Urgo, M. (2012) New Business Models and Configuration Approaches for Focused-Flexibility Manufacturing Systems. Procedia CIRP, 2, 10-15. http://dx.doi.org/10.1016/j.procir.2012.05.031
Forza, C. and Salvador, F. (2008) Application Support to Product Variety Management. International Journal of Production Research, 46, 817-836. http://dx.doi.org/10.1080/00207540600818278
Dong, B., Jia, H., Li, Z. and Dong, K. (2012) Implementing Mass Customization in Garment Industry. System Engineering Procedia, 3, 372-380. http://dx.doi.org/10.1016/j.sepro.2011.10.059