India’s Horticultural Export Markets: Growth Rates, Elasticities, Global Supply Chains, and Policies
- 1 National Academy of Agricultural Research Management, Hyderabad, India
Abstract
Digital Economy, Ecommerce and fortune economy depend on export market information. Globally, horticulture industry is one of the noteworthy sectors. India is major fruit and vegetable basket of the world. This study estimates exports, price growth rates, elasticity’s, identifies major destinations and trace global supply chains for horticultural commodities. The study period is 1990- 19 91 to 2012- 20 13. Compound annual growth rates, elasticities and instability index are the methodological tools employed. All f ruits ’ , vegetables ’ and flowers ’ elasticit ies are shown to be elastic excluding walnut & mushrooms. Tea ’s & Coffee ’s elasticit ies are elastic. The supply chain channels to Europe, UK, US and Middle East highly developed and no middlemen involved. In case of South Asia, Africa and South East Asia, lengthy and middlemen involved. Global supply chain model must be connecting directly producers with exporters and importers or consumers of importing countries. This is possible digitalization of data and single window processing.
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