Study on the Spillover Effect of Tourism Flow Based on the Customer Market Segmentation—Take the Business Travel Market in Guangdong Province as an Example

Abstract

In the open economic system, the factors that affect the development of regional tourism are more influenced by the level of tourism development in other regions, and show the spatial spillover effect of tourism activities. In this paper, the problem of the spillover effect of tourist flows based on customer market segmentation is solved. Through this study, the following conclusions are drawn: there is a significant spatial spillover effect on the overall tourism flow of the business tourist market in Guangdong province, but the spillover effect is negative, which is represented by the competition substitution effect. The tourism development of different cities in Guangdong province is similar to that of tourism development. The tourism flow of business tourists in Guangdong province has distinctive features and purpose.