The changing and challenging situation on the market place has led many academic institutions to update and upgrade their learning methodologies. This improvement aims at helping learners to maximize their potential and achieve greater performance and become more effective, competitive and relevant in the current Volatile, Uncertain, Complex and Ambiguous (VUCA) world. Coaching has been identified as a strategic intervention in leadership development. This paper investigated the role of coaching in strategic leadership development in the academia. Existing literature was reviewed and a 3-week individual coaching program implemented with an undergraduate student using GROW model. Findings indicated three themes connected with the role of coaching in strategic leadership development including goal setting, action planning and prioritization, self-confidence and determination.
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