In recent years, several statistical finite mixture models have been proposed to model the lifetime data with heterogeneity. The Lindley distribution has been highlighted by many authors for these types of lifetime data analysis. This pape r introduces a new Lindley family distribution called location - based ge neralized Akash distribution (NGAD) with monotonic increasing and bathtub failure rates. The density function of NGAD is flexible to cover the left-skewed, right-skewed and symmetrical shapes with different tail-weights. Its fundament al structural properties and its ability to provide a suitable statistical model for various types of data sets are studied. The maximum likelihood (ML) method is used to estimate its unknown parameters and the performance of ML estimates are examined by a simulation study. Finally, several real-data sets with different characteristics are used to illustrate its flexibility. It is observed that NGAD provides a better fit than some other existing modified Lindley distributions.
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