The Role of Self-Presentation on Social Networks Sites: Examining the Self-Esteem of Young People in Different Identity Status and Gender Differences

Abstract

The study examines the nature of the use of social networks sites (SNS) from a developmental perspective, and self-presentation activities, investigating the development and shaping of identity, during young adulthood. The study model examined personal aspects of identity, mental and behavioral aspects and gender that shape the self-esteem of young adults today, among 800 young men and women aged 20 - 25, who completed online self-report questionnaires. The current study provides a comprehensive theoretical model that explains the set of connections between identity status, self-presentation, and self-disclosure on SNS, and self-esteem among young adults. The mediation model emphasizes that for different identity states, young people tend to certain modes of self-presentation which explain their degree of self-esteem. This model’s contribution lies in understanding the significant role of SNS in development and identity formation during young adulthood. Alongside the theoretical contribution, the present study has practical implications.