From Theory to Canvas: Harnessing Nostalgia for Innovation in Art

Abstract

Purpose: This study extends previous experimental research on the cognitive-emotional effects of nostalgic scents on creativity by applying the “Creative Recall” method in a real-world artistic context. Creative Recall is defined as a structured practice that combines nostalgic sensory stimulation (typically olfactory) with autobiographical memory reflection to evoke emotionally rich mental imagery and enhance creative ideation. Method: Building on prior findings that the combination of nostalgic scent and autobiographical memory recall enhances divergent thinking and originality, the method was implemented by a visual artist using nostalgic olfactory priming and reflective journaling during the creation of two original paintings. Findings: Both artworks were selected as semifinalists in an international competition, suggesting that nostalgia-induced emotional immersion may enhance originality and emotional resonance. Conclusion: The study provides preliminary evidence that the Creative Recall method can serve as a practical and affectively rich tool for applied creativity beyond laboratory settings.