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Estimating Competitiveness Relations between Firms of a Multinational Group of Clothing and Footwear Manufacturing Industry in Greece
International Hellenic University, School of Business Administration, Serres, Greece
International Hellenic University, School of Business Administration, Serres, Greece
International Hellenic University, School of Business Administration, Serres, Greece
- 1 International Hellenic University, School of Business Administration, Serres, Greece
- 2 International Hellenic University, School of Business Administration, Serres, Greece
- 3 International Hellenic University, School of Business Administration, Serres, Greece
Theoretical Economics Letters·Volume 11 (2021)·Pages 789–802·Published 23 July 2021·DOI10.4236/tel.2021.114051
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Abstract
The footwear and clothing manufacturing sector is one of the most vibrant and profitable sectors in Greece. The majority of the firms belonging to this sector present important figures in terms of sales, turnover and value added and are part of multinational firms. For that reason the objective of this paper is to estimate and compare the competitiveness of two firms, specifically Bershka and Zara, parts of the group Inditex, with the use of financial ratios such as liquidity, capital structure etc. The results show that the comparison between the two specific firms with the largest market share in the group can lead to safe proposals and commitments for the improvement of the competitiveness of the group.
KeywordsFinancial RatiosFootwear and Clothing IndustryCompetitivenessGreece
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