The model of considering state-owned enterprises with shareholding reform in the mixed oligopoly market is considered to compete with private enterprises in advertising, and the impact of the proportion of state shares on advertising competition is explored. We found that within a certain range, with the increase in the proportion of state-owned shares, the advertising level of state-owned enterprises and private enterprises is declining, and the advertising level of the entire industry is declining. The impact of state-owned shares on output and profits was also explored. Finally, the changes in the market advertising level before and after the shareholding reform were compared, and it was found that the advertising level of the market after the reform was higher than that before the reform.
Astorne-Figari, C., López, J. J., & Yankelevich, A. (2019). Advertising for Consideration. Journal of Economic Behavior & Organization, 157, 653-669. https://doi.org/10.1016/j.jebo.2018.11.002
Chen, L., & Chen, X. D. (2018). Development and Innovation of Socialist Market Economy Theory with Chinese Characteristics in the 40 Years of Reform and Opening Up. Economic Dynamics, 12, 37-47.
Chen, L., & Yan, X. F. (2021). The Evolution and Innovation of Shareholding Reform Thinking in China’s State-Owned Enterprises. Journal of Finance and Economics, 47, 19-33.
Chen, Y., & Riordan, M. (2008). Price-Increasing Competition. RAND Journal of Economics, 39, 1042-1058. https://doi.org/10.1111/j.1756-2171.2008.00049.x
Glaeser, E. L., & Ujhelyi, G. (2010). Regulating Misinformation. Journal of Public Economics, 94, 247-257. https://doi.org/10.1016/j.jpubeco.2010.01.001
Hattori, K., & Higashida, K. (2012). Misleading Advertising in Duopoly. Canadian Journal of Economics, 45, 1154-1187. https://doi.org/10.1111/j.1540-5982.2012.01730.x
Hausman, J., & Leibtag, E. (2007). Consumer Benefits from Increased Competition in Shopping Outlets: Measuring the Effect of Wal-Mart. Journal of Applied Econometrics, 7, 1157-1177. https://doi.org/10.1002/jae.994
Huang, X. (2019). Reform of State-Owned Enterprises and Productivity Growth in China. Asian-Pacific Economic Literature, 33, 64-77. https://doi.org/10.1111/apel.12251
Jin, X. D., Zhang, G. L., Cao, J., Gu, C. H., Wei, H., Xie, Z. P., & Duan, Z. H. (2018). The Spillover Effect of Strong Brand Advertising Competition. Chinese Journal of Psychology, 50, 678-692. https://doi.org/10.3724/SP.J.1041.2018.00678
Matsumura, T., & Sunada, T. (2013). Advertising Competition in a Mixed Oligopoly. Economics Letters, 119, 183-185. https://doi.org/10.1016/j.econlet.2013.02.021
Sarah, Y., & Huang, Y. J. (2012). China’s State-Owned Enterprises: The Dilemma of Reform. East Asian Policy, No. 4, 62-72. https://doi.org/10.1142/S1793930512000165
Wang, L. F. S., & Mukherjee, A. (2012). Undesirable Competition. Economics Letters, 114, 175-177. https://doi.org/10.1016/j.econlet.2011.09.021
Wang, X. H. (2018). State-Owned Enterprise Reform: A Chinese-Style Exploration of the Governance Mechanism of Joint-Stock Enterprises. Jurisprudence, No. 1, 31-39.
Xiang, A. B. (2018). Restarting a New Round of Substantive and Vigorous State-Owned Enterprise Reform: Commemorating 40 Years of SOE Reform. Management World, No. 10, 95-104.
Zhang, H. M., & Zhang, T. (2019). Starting Again from State-Owned Enterprise Reform: From “Classification” to “Stratification”. Academic Monthly, 1, 59-67.
Zhang, J. Q., & Zhong, W. J. (2016). Enterprise Advertising Competition and Pricing Decision in the Information Dissemination Environment. Journal of Systems Engineering, 31, 590-599.
Zhou, H. N., Wu, P., & Wang, X. L. (2020). Evaluation and Strategy of Online Advertising Mode of Duopoly Competitors Based on Price Discrimination. Control and Decision-Making, No. 8, 1953-1965.
Zhou, Y. W., Li, J., & Zhou, Y. G. (2018). Cooperative Advertising and Ordering Policies in a Two-Echelon Supply Chain with Averse Agents. Omega, 75, 98-117. https://doi.org/10.1016/j.omega.2017.02.005
Astorne-Figari, C., López, J. J., & Yankelevich, A. (2019). Advertising for Consideration. Journal of Economic Behavior & Organization, 157, 653-669. https://doi.org/10.1016/j.jebo.2018.11.002
Chen, L., & Chen, X. D. (2018). Development and Innovation of Socialist Market Economy Theory with Chinese Characteristics in the 40 Years of Reform and Opening Up. Economic Dynamics, 12, 37-47.
Chen, L., & Yan, X. F. (2021). The Evolution and Innovation of Shareholding Reform Thinking in China’s State-Owned Enterprises. Journal of Finance and Economics, 47, 19-33.
Chen, Y., & Riordan, M. (2008). Price-Increasing Competition. RAND Journal of Economics, 39, 1042-1058. https://doi.org/10.1111/j.1756-2171.2008.00049.x
Glaeser, E. L., & Ujhelyi, G. (2010). Regulating Misinformation. Journal of Public Economics, 94, 247-257. https://doi.org/10.1016/j.jpubeco.2010.01.001
Hattori, K., & Higashida, K. (2012). Misleading Advertising in Duopoly. Canadian Journal of Economics, 45, 1154-1187. https://doi.org/10.1111/j.1540-5982.2012.01730.x
Hausman, J., & Leibtag, E. (2007). Consumer Benefits from Increased Competition in Shopping Outlets: Measuring the Effect of Wal-Mart. Journal of Applied Econometrics, 7, 1157-1177. https://doi.org/10.1002/jae.994
Huang, X. (2019). Reform of State-Owned Enterprises and Productivity Growth in China. Asian-Pacific Economic Literature, 33, 64-77. https://doi.org/10.1111/apel.12251
Jin, X. D., Zhang, G. L., Cao, J., Gu, C. H., Wei, H., Xie, Z. P., & Duan, Z. H. (2018). The Spillover Effect of Strong Brand Advertising Competition. Chinese Journal of Psychology, 50, 678-692. https://doi.org/10.3724/SP.J.1041.2018.00678
Matsumura, T., & Sunada, T. (2013). Advertising Competition in a Mixed Oligopoly. Economics Letters, 119, 183-185. https://doi.org/10.1016/j.econlet.2013.02.021
Sarah, Y., & Huang, Y. J. (2012). China’s State-Owned Enterprises: The Dilemma of Reform. East Asian Policy, No. 4, 62-72. https://doi.org/10.1142/S1793930512000165
Wang, L. F. S., & Mukherjee, A. (2012). Undesirable Competition. Economics Letters, 114, 175-177. https://doi.org/10.1016/j.econlet.2011.09.021
Wang, X. H. (2018). State-Owned Enterprise Reform: A Chinese-Style Exploration of the Governance Mechanism of Joint-Stock Enterprises. Jurisprudence, No. 1, 31-39.
Xiang, A. B. (2018). Restarting a New Round of Substantive and Vigorous State-Owned Enterprise Reform: Commemorating 40 Years of SOE Reform. Management World, No. 10, 95-104.
Zhang, H. M., & Zhang, T. (2019). Starting Again from State-Owned Enterprise Reform: From “Classification” to “Stratification”. Academic Monthly, 1, 59-67.
Zhang, J. Q., & Zhong, W. J. (2016). Enterprise Advertising Competition and Pricing Decision in the Information Dissemination Environment. Journal of Systems Engineering, 31, 590-599.
Zhou, H. N., Wu, P., & Wang, X. L. (2020). Evaluation and Strategy of Online Advertising Mode of Duopoly Competitors Based on Price Discrimination. Control and Decision-Making, No. 8, 1953-1965.
Zhou, Y. W., Li, J., & Zhou, Y. G. (2018). Cooperative Advertising and Ordering Policies in a Two-Echelon Supply Chain with Averse Agents. Omega, 75, 98-117. https://doi.org/10.1016/j.omega.2017.02.005