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On Transportation Cost and Product Differentiation in Hotelling’s Model
School of Business, East China University of Science and Technology, Shanghai, China
- 1 School of Business, East China University of Science and Technology, Shanghai, China
Theoretical Economics Letters·Volume 02 (2012)·Pages 75–78·Published 23 February 2012·DOI10.4236/tel.2012.21014
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Abstract
We model transportation cost in Hotelling’s model as a general exponential function and analyze firms’ location choice. As a first step, we take prices as exogenous and focus on the positioning strategy of the firm whose product generates a lower net-of-price utility. We find the firm locates further away from its competitor when the transportation cost (if convex) becomes more convex and when it (if concave) becomes more concave. Minimum differentiation is obtained when the transportation cost is linear in travel distance.
KeywordsHotelling’s ModelTransportation CostProduct Differentiation
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