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Integration of Two-Phase Goal Programming to Examine the Effectiveness of Membership Model
School of Informatics and Applied Mathematics, University Malaysia Terengganu, Kuala Nerus, Malaysia
School of Informatics and Applied Mathematics, University Malaysia Terengganu, Kuala Nerus, Malaysia
- 1 School of Informatics and Applied Mathematics, University Malaysia Terengganu, Kuala Nerus, Malaysia
- 2 School of Informatics and Applied Mathematics, University Malaysia Terengganu, Kuala Nerus, Malaysia
Theoretical Economics Letters·Volume 06 (2016)·Pages 868–877·Published 6 September 2016·DOI10.4236/tel.2016.65090
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Abstract
This study introduces an alternative through two phases of goal programming to overcome the existing membership model problem that does not have a specific mathematical method to examine whether the receipt number of members is compatible with the criteria or characteristics that apply for membership through the lexicographic goal programming (LGP) and multi-choice goal programming with utility function (MCGP-U). It is applied for membership artificial data. The results indicate that both goal programming methods could meet the retail loyalty program membership modus operandi.
KeywordsLexicographic Goal ProgrammingMulti-Choice Goal Programming with Utility FunctionRetail Loyalty Program Membership
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