A Review of Green Consumer Behavior Based on the Social Perspective
- 1 School of Management, Jinan University, Guangzhou, China
- 2 School of Management, Jinan University, Guangzhou, China
Abstract
The significance of the research on green consumption behavior is not only to reveal the laws of green consumption behavior, but also to provide useful suggestions for the promotion of green consumption behavior. Therefore, the topic is of significance. This paper adopts bibliometric method to probe into the research findings of green consumption referenced by China National Knowledge Infrastructure (CNKI). In recent years, the study about green consumption has been made both at home and abroad, mainly focusing on the connotation, characteristics of green consumption, factors influencing green consumption behavior and green consumption develop ment strategies, etc. But as far as the present state of study is concerned, there are few scholars study the mechanism of the green consumption behavior from the perspective of social comparison and point out that future research should highlight the multidisciplinary research perspective. Besides, empirical analysis tool should be strengthened in the research to detect the mechanism of green consumption behaviors.
- Li, J.X. (2006) The Influence Factors of Green Purchasing Analysis and Enlightenment. Journal of Changsha Polytechnic to Learn Quote: Social Science Edition, 11, 70-81.
- Gupta, S. and Ogden, D.T. (2009) To Buy or Not to Buy? A Social Dilemma Perspective on Green Buying. Journal of Consumer Marketing, 26, 376-391.
- Chan, R. and Lau, L. (2009) Antecedents of Green Purchases: A Survey in China. Journal of Consumer Marketing, 17, 338-357. http://dx.doi.org/10.1108/07363760010335358
- Glig, A., et al. (2005) Green Consumption or Sustainable Lifestyles? Identifying the Sustainable Consumer. Futures, 13, 81-104.
- Roozen, T.M. and De Pelsmacker, P. (2000) Polish and Belgian Consumers’ Perception of Environmentally Friendly Behavior. Journal of Consumer Studies and Home Economics, 24, 9-21. http://dx.doi.org/10.1046/j.1365-2737.2000.00114.x
- Buunk, A.P. and Gibbons, F.X. (2007) Social Comparison: The End of a Theory and the Emergence of a Field. Organizational Behavior and Human Decision Processes, 102, 32-42. http://dx.doi.org/10.1016/j.obhdp.2006.09.007
- Ajzen, I. (2001) The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50, 179-211. http://dx.doi.org/10.1016/0749-5978(91)90020-T
- Tanner, C. and Kast, S.W. (2003) Promoting Sustainable Consumption Determinants of Green Purchases by Swiss Consumers. Psychology and Marketing, 20, 883-902. http://dx.doi.org/10.1002/mar.10101
- Marguerat, D. and Cestre, G. (2004) Determining Ecology-Related Purchase and Postpurchase Behaviors Using Structural Equations. Institute University Management International (IUMI), Working Paper, 12, 1-24.
- Frick, J., Kaiser, F.G. and Wilson, M. (2004) Environmental Knowledge and Conservation Behavior: Exploring Prevalence and Structure in a Representactive Sample. Personality and Individual Differences, 37, 1597-1613. http://dx.doi.org/10.1016/j.paid.2004.02.015
- Chen, Y.R., Brockner, J. and Chen, X.P. (2002) Individual-Collective Primacy and In-Group Favoritism: Enhancement and Protection Effects. Journal of Experimental Social Psychology, 38, 482-491.
- Griskevicius, V., Tybur, J.M. and van den Bergh, B. (2010) Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation. Journal of Personality and Social Psychology, 98, 392-404. http://dx.doi.org/10.1037/a0017346
- He, Z.Y. and Shao, Q. (2004) Study on Green Consumer Lifestyle Characteristics. Nankai Management Review, 7, 4-10.