Research ArticleOpen AccessGoogle Scholar indexed
Education Marketing Research
Chengdu Normal University, Chengdu, China
- 1 Chengdu Normal University, Chengdu, China
Theoretical Economics Letters·Volume 06 (2016)·Pages 1180–1185·Published 6 September 2016·DOI10.4236/tel.2016.65111
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Abstract
“Education marketing” is a new concept used in high frequency interiorly in recent years, but it has significantly different interpretations in the educational circles and business circles, extremely easy to cause the misuse and mix, which is not conducive to the development and application of this new subject of marketing. The analysis of this paper shows that: there are four essential differences in the understanding of “educational marketing” in the education and business circles and two suggestions are put forward to solve the problem.
KeywordsEducation MarketingEducational Organization MarketingConsumer EducationEducational Marketing
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