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A Comparison of Three Psychometric Values Measures for Modeling Ecologically Conscious Consumption Behavior
Department of Marketing and Real Estate (Webb and Brown), Richards College of Business, University of West Georgia, Carrollton, USA
Department of Economics (Murphy), Richards College of Business, University of West Georgia, Carrollton, USA
Department of Marketing and Real Estate (Webb and Brown), Richards College of Business, University of West Georgia, Carrollton, USA
- 1 Department of Marketing and Real Estate (Webb and Brown), Richards College of Business, University of West Georgia, Carrollton, USA
- 2 Department of Economics (Murphy), Richards College of Business, University of West Georgia, Carrollton, USA
- 3 Department of Marketing and Real Estate (Webb and Brown), Richards College of Business, University of West Georgia, Carrollton, USA
Theoretical Economics Letters·Volume 07 (2017)·Pages 2008–2018·Published 21 November 2017·DOI10.4236/tel.2017.77136
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Abstract
We model environmentally conscious consumption behavior (ECCB) with three psychometric values constructs: Schwartz’s Self-Transcendence Values, Kahle’s List of Values, and Richins and Dawson’s Materialism. Comparison of competing models and non-nested specification tests lead to a statistically significant model of ECCB which reasonably fits our author-designed and collected survey data. In addition, benevolence and universalism (elements of Schwartz’s construct), and acquisition centrality (an element of Materialism) exhibit statistical significance and conform to expectations.
KeywordsConsumer BehaviorEnvironmentPsychometricsValues
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