The icon design of mobile APPs could have a crucial effect on success of businesses since the initial contact with a business or service relies on the visual evaluation on the icons. It seems to be a challenge for designers to incorporate all the information within a tiny space of an icon, not to mention how making it attracted. Creativity has thus played its role in winning the game in the market of mobile APPs. Taking advantage of aesthetics, creativity not only makes a product more appealed but saleable in the markets. Similar to product design, icon design requires not only visual aesthetics, but all creative imperatives. In the competitive market, the fact is that there are only a few mobile APPs that have received awareness and survived every year since new product design with visual aesthetics and creativity is not without difficulty. It is the aim of the present research to examine the key factors of graphic design and the effect of creativity on the popularity of mobile APPs across different categories. The research intends to inspect the mobile APP’s key characteristics and visualization. Theoretically, the research contributes to the mobile APPs literature through its findings on dimensional analysis and its relationships with creativity. In addition, results of the research provide useful insights into how companies or services adopt a strategic tactics to make their icon symbols more creative in the market of mobile APPs.
Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1998) SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing, 64, 12-40.
Statista, Worldwide Mobile App Revenues in 2015, 2016 and 2020. https://www.statista.com/statistics/269025/worldwide-mobile-app-revenue-forecast/
App Annie, The Average Smartphone User Accessed Close to 40 Apps Per Month in 2017. https://www.appannie.com/en/insights/market-data/apps-used-2017/
Bloch, P.H. (1995) Seeking the Ideal Form: Product Design and Consumer Response. Journal of Marketing, 59, 16-29. https://doi.org/10.1177/002224299505900302
Hagtvedt, H. and Patrick, V.M. (2008) Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products. Journal of Marketing Research, 45, 379-389. https://doi.org/10.1509/jmkr.45.3.379
Hüttl-Maack, V. (2018) Visual Art in Advertising: New Insights on the Role of Consumers’ Art Interest and Its Interplay with the Hedonic Value of the Advertised Product. Journal of product and Brand Management, 17, 262-276. https://doi.org/10.1108/JPBM-02-2017-1424
Yamamoto, M. and Lambert, D.R. (1994) The Impact of Product Aesthetics on the Evaluation of Industrial Products. Journal of Product Innovation Management, 11, 309-324. https://doi.org/10.1111/1540-5885.1140309
Osborne, H. (1968) Aesthetics and Art Theory: An Historical Introduction. E. P. Dutton and Company, New York.
Wang, Y.J., Cruthirds, K.W., Axinn, C.N. and Guo, C. (2013) In Search of Aesthetics in Consumer Marketing: An Examination of Aesthetic Stimuli from the Philosophy of Art and the Psychology of Art. Academy of Marketing Studies Journal, 17, 37-55.
Creusen, M.E.H., Veryzer, R.W. and Schoormans, J.P.L. (2010) Product Value Importance and Consumer Preference for Visual Complexity and Symmetry. European Journal of Marketing, 49, 1437-1452. https://doi.org/10.1108/03090561011062916
Shirwaiker, R.A. and Okudan, G.E. (2008) Triz and Axiomatic Design: A Review of Case-Studies and a Proposed Synergistic Use. Journal of Intelligent Manufacturing, 19, 33-47. https://doi.org/10.1007/s10845-007-0044-6
Toufani, S., Stanton, J.P. and Chikweche, T. (2017) The Importance of Aesthetics on Customers’ Intentions to Purchase Smartphones. Marketing Intelligence & Planning, 35, 316-338. https://doi.org/10.1108/MIP-12-2015-0230
Saul, M. and Leikin, R. (2010) Intercultural Aspects of Creativity: Challenges and Barriers. Mediterranean Journal for Research in Mathematics Education, 9, 1-9.
Runco, M.A. (2004) Creativity. Annual Review of Psychology, 55, 657-687. https://doi.org/10.1146/annurev.psych.55.090902.141502
Torrance, E.P. (1974) Torrance Tests of Creative Thinking: Directions Manual and Scoring Guide. Ginn, Lexington, MA.
Steinhart, Y. (2012) All that Glitters Is Not Gold: The Dual Effect of Activation Technique in Advertising. Marketing Letters, 23, 195-208. https://doi.org/10.1007/s11002-011-9147-0
Guilford, J.P. (1950) Creativity. American Psychologist, 5, 444-454. https://doi.org/10.1037/h0063487
Surkova, I. (2012) Towards a Creativity Framework. Society and Economy, 34, 115-138. https://doi.org/10.1556/SocEc.2011.0013
Im, S. and Workman, J.P. (2004) Market Orientation, Creativity, and New Product Performance in High-Technology Firms. Journal of Marketing, 68, 114-132. https://doi.org/10.1509/jmkg.68.2.114.27788
Sarkar, P. and Chakrabarti, A. (2011) Assessing Design Creativity. Design Studies, 32, 348-383. https://doi.org/10.1016/j.destud.2011.01.002
Boden, M. (1992) The Creative Mind: Myths and Mechanisms. Basic Books, New York.
Meyer, W., Reisenzein, R. and Schützwohl, A. (1997) Towards a Process Analysis of Emotions: The Case of Surprise. Motivation and Emotion, 21, 251-274. https://doi.org/10.1023/A:1024422330338
Petersen, M., Iversen, O., Krogh, P. and Ludvigsen, M. (2004) Aesthetic Interaction: A Pragmatist’s Aesthetics of Interactive Systems. Proceedings of 5th Conference on Designing Interactive Systems: Processes, Practices, Methods, and Technique, ACM Press, Cambridge, MA, 269-276. https://doi.org/10.1145/1013115.1013153
Locher, P., Overbeeke, K. and Wensveen, S. (2010) Aesthetic Interaction: A Framework. Design Issues, 26, 70-79. https://doi.org/10.1162/DESI_a_00017
Shavitt, S. (1989) Products, Personalities, and Situations in Attitude Functions: Implications for Consumer Behavior. Advances in Consumer Research, 16, 300-305.
Baron, R.M. and Kenny, D.A. (1986) The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations. Journal of Personality and Social Psychology, 51, 1173-1182. https://doi.org/10.1037//0022-3514.51.6.1173
Chaudhary, R. and Panda, C. (2018) Authentic Leadership and Creativity: The Intervening Role of Psychological Meaningfulness, Safety and Work Engagement. International Journal of Productivity and Performance, 67, 2071-2088. https://doi.org/10.1108/IJPPM-02-2018-0082
Madden, C. (2004) Creativity and Arts Policy. Journal of Arts Management, Law, and Society, 34, 133-139. https://doi.org/10.3200/JAML.34.2.133-140
Ocker, R., Fjermestad, J., Hiltz, S.R. and Johnson, K. (1998) Effects of Four Modes of Group Communication on the Outcomes of Software Requirements Determination. Journal of Management Information Systems, 15, 99-118. https://doi.org/10.1080/07421222.1998.11518198
Jerzyk, E. (2014) Creativity Techniques in Marketing-Manager’s Expertise Compared to Its Practical Application. International Journal of Arts & Sciences, 7, 99-106.
Lau, K.W. (2016) Understanding Creativity Competency for Organizational Learning: A Study of Employees’ Assumptions on Creativity Competency in Creative Industry. Journal of Management Development, 35, 1198-1218. https://doi.org/10.1108/JMD-12-2015-0174
Sadi, M.A. and Al-Dubaisi, A.H. (2008) Barriers to Organizational Creativity: The Marketing Executives’ Perspective in Saudi Arabia. Journal of Management Development, 27, 574-599. https://doi.org/10.1108/02621710810877839